For every set goal you want to accomplish, you need a plan of action to see it through. This plan of action is your marketing strategy or marketing ideas. You can adopt several real estate marketing ideas to expand your real estate business. No matter the one you decide on, it can be replaced with another until you get your desired results, but there are some fundamentals you should not compromise on.

These fundamentals are the primary steps you ought to put in place to ensure that you not only generate leads but turn them into paying customers. These basic steps help guarantee your success as a real estate business.

Wondering what these fundamentals are? See the top 5 steps that make up the list.

Ways to Get the Best Out of Your Real Estate Marketing Strategy

  • Make Your Website SEO Friendly
  • Establish a Solid Presence on Social Media Platforms
  • Consider Social Media Advertising
  • Leverage Search Engine Marketing
  • Keep up communication with Email Marketing


  • Make Your Website SEO Friendly

Your website is an online shop for your real estate business. It is a digital platform that informs your potential clients of who you are, what you do and what they should expect from you. For every real estate marketing strategy, you use, your goal should be to get more visitors to your website to learn more about what you offer.

But the question is, how do you get more visitors to your website when you are not visible? This is where SEO comes in.

Search Engine Optimization (SEO) is the process of increasing your online visibility on the search engine result page (SERP). When you optimize your website for search engines to access it, it becomes SEO friendly.

How do you Optimize Your Website?

First, find out what your competitors are doing. If there are top competitors who rank high on Google’s search engine result page, you should investigate; investigate what they have done over time to earn that rank on Google, and see how you can improve on it to do better. One of the things you would discover is their use of researched keywords.

Researched keywords are words, terms and phrases your potential customers may search for to find the information they seek. When you have these words reasonably woven together to write the content on your website, it triggers your website’s presence on the search result page.

Research keywords are the bedrock of optimized websites. So if your website content has none of these keywords infused in it, then it’s time to rewrite your website copy or most probably rebuild your website. You would need a skilled copywriter to help you achieve this.

In the same vein, you would want to ensure your website is user-friendly. This means making sure that your website is easy to navigate and loads quickly so that visitors can have access to information on time. Another aspect is to ascertain that your website has an appealing responsive design that can adapt to every screen especially mobile devices. Since most people often search for things on the go, it is a good idea to be discovered when they search using their mobile phones.

You can also optimize your website by updating it regularly. One way to update your website is through well-written and engaging blog content that your potential clients may enjoy. You may enlist the help of a content writer or do it yourself. But remember, these blog contents must be written with researched keywords as explained to improve your online visibility. With more SEO content on your page, the search engine rewards you with a prominent spot on its result page so potential clients can easily find you to do business.

Optimizing your website is one of the digital marketing services that real estate marketing agencies offer. Real estate marketing agencies have the knowledge and experts you need to create an SEO friendly website that supports your real estate marketing strategy.

  • Establish a Solid Presence on Social Media Platforms

A solid presence on social media is another way to get the best out of your real estate marketing strategy. It is not enough to be on social media platforms, but you need to be very active. You can have a strong presence on social media platforms by building massive followership and constantly interacting with them.

How do you increase your social media following?

Primarily, it is by sharing entertaining and educating content that aligns with your business. When you share helpful and engaging content with your followers, you will find yourself with potential and loyal clients for your real estate business soon enough. However, it is crucial to do a competitor analysis first.

This is so that you know what works and what doesn’t.

Improving your social media presence requires dedication and time that you may not have. For this reason, a social media manager would be the right person to manage your platforms to get you quality results.

  • Consider Social Media Advertising

Social media advertising is one of the basic steps you can capitalize on to get the most out of your real estate marketing strategy. Social media advertising is when you utilize social media ads to expand your reach as a real estate business. With these ads, you can reach more people other than your followers on social media, gaining more prospective clients as a result.

With its targeting feature, selling and advertising to the target audiences of your real estate business has just become a lot easier and more cost-effective.

  • Leverage Search Engine Marketing

Remember how we said it is paramount to rank high on the search engine results page? This step is another way to take a prominent position on search engines. Search engine marketing, also called Pay-Per-Click (PPC) is similar to social media ads because you pay a small fee when a person clicks on your ad. But only this time it is done on search engines.

Search engine marketing is vital to your real estate marketing strategy. It is a fast means to get potential clients. Here is how you do it. You create an ad copy using researched keywords that your potential clients may search for, position it well on the ad platform and ensure you have a ready landing page where you send those who will click on the ad.

With each click on the ad, your number of leads and prospective clients increase.

  • Keep up communication with Email Marketing.

You have not gotten the best result from your real estate marketing strategy if your leads are not paying clients yet. So you need to carry out one more process to make it happen. That process is called Email Marketing.

With so many leads from your website and social media, it is necessary to keep up communication until you have their final decisions. These nurtured relationships via emails are crucial to your real estate marketing strategy and the results.

But how do you get these emails first?

To build an email list, you need to offer something of value in exchange for the emails. These valuables may be an eBook, video content like webinars or other helpful information that potential clients would be willing to access in exchange for their emails. Then, you can send them relevant emails using email automation software at regular intervals. You can also craft a series of newsletters as a monthly share to inform them of different discussions.


Your real estate marketing strategy will only be successful if you maximize different means to convert your leads to paying clients. With these fundamentals in place, you can achieve that goal of conversion.

Do you require a professional to help in this regard?

Alexander Nelson Consulting is an advisory, marketing and sales company that provides support to real estate businesses. We offer several digital marketing services such as Website design, SEO, content writing, copywriting etc. We assist real estate businesses to achieve tangible and quality results from their real estate marketing strategy.