There are several marketing material options that a real estate business may choose from when creating awareness about its brand. One of these choices is a real estate marketing brochure. Nothing does it more than a carefully thought out brochure with a message that is just right.
Like other promotional marketing materials, real estate brochures are handy reminders of your real estate business. They are used to attract and persuade potential clients, also help convey important information to them.
So whether your goal is to get new buyers for your property, engage with existing clients or create awareness for your business, products and services, a real estate marketing brochure keeps your brand within reach, quite literally, in their hands, but also their minds.
What’s unique about a Real Estate Brochure?
A Real estate brochure is a formal print material that helps real estate businesses promote interest in their offers, inform about new additions, increase regular sales and give announcements. In all simplicity, it is an essential part of your real estate business branding process.
If used accurately and distributed tactically, a real estate brochure can become an active part of your marketing strategy that improves your customer reach.
Are you thinking to expand your real estate business visibility? Creating a good marketing brochure is a step on the right path towards achieving that goal.
One other interesting fact about a real estate brochure is that it is a one-time publication, but this doesn’t mean that you cannot update any time. There might be a need to feature new information, or a need arises to improve on the aesthetics conforming to current trends. That is the time to update your real estate brochure. Information on it can be years old but must be relatable enough to create positive press about your business.
Next, real estate brochures are obligatory sales tools if your real estate services/products are aimed at investors or other businesses rather than customers. It is an organized way for businesses as prospective clients to learn about your brand. It speaks a lot about how professional your brand is.
How to capture your audience interest using a Real Estate Brochure?
A real estate brochure that will capture your audience attention must have a visually inviting layout, a consistent look across the fold, and sufficient information to prompt necessary decisions. But this is just the result of a well thought out process. The question to ask is this – What do I need to create an appealing real estate brochure.
First, you need understanding. Yes, you need to understand that a real estate brochure can be promotional or introductory. If it is promotional, you want to raise awareness about your products/services, whether new offers or existing ones. But when your real estate brochure is introductory, it provides general information about your real estate business; who you are as a brand, what you do and what you stand for.
Understanding whether you want a promotional or introductory real estate brochure will go a long way to making your creation process easy. Your choice will serve as a guide on how to structure your content, decide what fold option is suitable, and even the information to provide.
Sometimes, a promotional and introductory real estate brochure may have the same information but what differentiates them is the focus. Are you emphasizing your services or your company profile (Who you are as a brand)? That’s the difference.
Again, promotional real estate brochures may or may not have the company’s description. The logo and contact information suffice as a brand identity. But introductory real estate brochures must bear the services a real estate business offers. Why? That is the only way to signal the value you provide as a business.
How Real Estate Brochure became more effective?
As we move away from ink and paper (print brochures) to online brochures, marketing in real estate gets even better. Online real estate brochures are interactive and are even more efficient to facilitate networking opportunities. Now capturing your audience interest just got easier.
With remarkable features such as the possibility of personalization, quality mobile experience, eligible tracking opportunities, and ease of navigation, you can now reach as many clients as possible with just a click (sharing capabilities). The benefits of online brochures can’t be underrated. Online brochures ensure potential customers and clients have access to enough information about your brand and the value you provide anytime!
Are you having trouble deciding if you need a promotional or introductory real estate brochure? Advice is on hand from Alexander Nelson Consulting – a real estate advisory, sales and marketing agency that can offer you suitable recommendations for better market insights. Contact us.