Our client, James Cubitt Facility Managers (JCFM)– a facility management company that provides quality facility management services wanted to promote their service product designed for private homeowners, and they wanted this promotion at The Banana Island Festival of Cultures.
The Banana Island festival of Cultures is a festival to celebrate the African heritage and beyond. It is a lively outdoor event with an opportunity for brands to promote their products and services.
Now, here is the obvious question: How can a professional service company inform the attendees of their services without distracting the main program?
It is only with the use of printed marketing materials, of course.
As one of the registered vendors at the festival, James Cubitt Facility Managers (JCFM), had a spot at the event venue. Armed with these printed marketing materials, they were able to win the day. First distinguished by their display stand and then the flyers, they capture the attention of several guests in attendance.
They engaged participants in conversations about their On-call services and the value offered with this facility management package. At the end of the promotional campaign that day, JCFM received several inquiries from potential clients, and their On-call service package became a more popular service product among owners of private residences.
Even in the digital era, printed marketing materials still have their usefulness.
What are Printed Marketing Materials?
Printed marketing materials are tangible marketing assets that businesses use to inform potential clients about their company, products and services. They may share these materials to present special offers and products or use them to create awareness for their brand. Whichever way, it is an effective way to keep your business topmost on the minds of your potential customers.
Now, whether you are a new business or a well-established one, you need marketing materials to help drive business growth. They are the keys to your success in business. Printed marketing materials can help you reach your target audience in situations when it is apparent that you can’t use digital means. And even when you can, they can be used simultaneously with digital marketing collaterals to create a holistic campaign to achieve your goal.
How Printed Marketing Materials Help You Win the Day
- Printed Marketing Makes Your Brand Memorable
Unlike its digital counterparts, print marketing materials are less intrusive. With so many online advertisements going on the internet today, your prospects and customers are certainly overwhelmed. How do you get them to focus on your business and offers? Leverage the power of print.
When your prospects have these marketing materials in their hands, you have successfully stood out from the competition and redirected their attention to your business, at least at that moment. Considering that they will concentrate on the materials for more than just a few fleeting seconds, you will have your brand engraved in their minds.
- Printed Marketing Materials Are References
Marketing is a never-ending process with printed materials. Printed marketing materials are long-lasting promotions that prospects may save to engage with you at a later date or perhaps give you a referral.
Remember, since they hold it in their hands and have it in their minds when you make a strong enough impression, they can carry your materials anywhere.
- Printed Marketing Materials Reinforce Brand Loyalty
With printed marketing materials, you make it easier for your loyal customers to promote your business, whether solicited or unsolicited. Word of mouth marketing is that natural campaign that happens when your customers are satisfied.
At this time, it would be much better to have a physical representation of your brand so that when they tell others about the value that you offer through your business, they can give out a handy reminder.
- Printed Marketing Materials Lends Credibility to Your Business.
To do business with you, your potential customers must believe and trust your business. Some prospects only trust the information they see on printed marketing materials rather than what they see online.
Now wouldn’t you love to win those prospects also together with those who don’t mind reaching you online? Why focus on one when you shouldn’t miss out on both?
Seeing as how you can benefit this much using printed marketing materials, here’s a list of marketing materials you would want to make ready and accessible for use.
Different Types of Printed Marketing Materials You Need
- Business Cards
Yes, the humble business cards. A business card is a small helpful marketing material that should have your basic information. It should include your contact details, and its design should be consistent with your branding. It is most crucial to have your business card with you at all times.
Who knows when you might make a sale?
Just like our client, James Cubitt Facility Managers (JCFM), you can also win the day with a customized flyer. A flyer is a small handbill that helps you spread the word about your products, services, offers and events. You can print them in bulk and strategically hand them out to achieve your purpose.
A Unique and Visually attractive poster is one of those printed marketing materials that help you create a strong impression as a business. When put up in a public place, it becomes an attention-grabbing sign that displays essential information.
It is most effective to relate that big announcement/ vital information you wish to share on posters.
- Outdoor Signs
Signs are a great way to help prospects and customers identify and recognize your brand. From fancy expensive digital signs to durable ones, billboards and banners for outdoor advertising, they all work together to help you mark and emphasize your presence.
A custom letterhead shows your professionalism as a business. It is a printed material used for personalized communication with leads and clients from your marketing efforts communicating the value you provide.
Brochures are marketing materials that help you tell your story as a business. It is a summarized printed version of your website for potential clients to learn more about your business. Brochures can come in different sizes and styles, depending on your preference.
However, if you must design a brochure that would impact your marketing efforts positively, it must have your brand elements and the necessary information that would drive the intended result.
Where do you begin? Follow the steps.
Steps to Create Effective Printed Marketing Materials
To win the day in every marketing outreach, you need effective marketing materials. So what are the steps to creating one?
- Choose a print product that will resonate with your target audience/market
You may not need all of these printed marketing materials at once. However, there may be one or two that would help you accomplish your purpose of marketing. Settle for that, then begin to make production plans.
But first, have you considered if it would be possible to engage your potential customers with your choice? For instance, you want to enlighten the general public about a new offer, and your choice was a flyer. Only a limited number of people would certainly know about this information. But if you include a billboard or banner, it would be possible to reach a higher percentage of prospects.
2. Collect the information you want to share
Information such as your contact details, business name and logo are non-negotiables on marketing material. A compelling copy that clearly explains the intended message is also a necessity.
All of these with an eye-catching design makes it easy to engage potential clients.
3. Be Consistent with Branding
In your design and message, be consistent with using your brand elements. Whether it is a font, colours or tone of voice that sets you apart from other brands, it is essential to stick with it. You do not want to confuse your prospects and clients alike. Consistency across all printed marketing materials is one way to ensure credibility for your business.
It is Your Turn to Win the Day
The usefulness of printed marketing materials, especially in this digital age, has been underrated. But now that you know how advantageous it can be to include these materials as a part of your marketing collateral, you are well on your way to seize every marketing opportunity – especially those offline.
Do you want to win the day, generating leads and acquiring new businesses? Let’s help you give your prospects and clients a memorable and handy reminder of your business.