Are you looking for an effective means with a relatively low-cost budget for your real estate product promotion?
A marketing brochure is an exact option with such specifications. It is a pocket-friendly informative print material that helps real estate companies concisely present their products and services to customers.
Choosing the right real estate marketing brochure option for your purpose
The first step to creating a good marketing brochure to accomplish your purpose is to determine what fold option would work for your marketing promotion. Real estate brochures come in varying sizes, paper types and fold options.
So if you have more information to share, a tri-fold brochure is an ideal option for you, but if the information you have is less, a bi-fold brochure is sufficient. The baseline for your choice should be the amount of content you have.
Characteristics of an effective real estate marketing brochure
An effective real estate marketing brochure has an even colour scheme. Whether you choose to have two or more colours, the secret to an attractive brochure design is colour blending. A real estate marketing brochure with blended colours is eye-catching and sparks the interest to read.
Hence, the reason you need a professional to create your marketing brochure. A professional graphic designer understands colour gradients, so with this information ensures a smooth colour transition when designing to give your brochure an irresistible appeal.
However, the colours used must reflect your company culture because it serves as a visual brand to your customers.
Simple Data placement
Here, simple data placement means arranging information on the brochure in a way that is easy to read and comprehend. Simplicity brings order to your design.
It is advisable to use more data visualization than text due to the short attention span of customers. Data visualizations help communicate complex information quickly.
Relevant information is what makes up the contents of your marketing brochure. Standard information such as your company logo, company name and tagline are constants and should not be left out. All information on the marketing brochure must be relevant to achieving the set goal – why you wanted a marketing brochure in the first place.
Contact information, photos, significant icons, product/service details are essential parts of a marketing brochure that come together to create a unifying piece that you want your target audience to notice.
It also means that when designing a real estate marketing brochure, it must be target-specific. The choice of words used and other elements must speak to the target audience of your products.
A compelling call-to-action
A real estate marketing brochure is not complete without a call to action. A call–to–action is that statement that tells every customer what you expect from them. Call- to actions may be a one-word statement or a phrase, but it must be compelling enough to prompt an action.
An overly long statement as call-to-actions takes up space on the brochure but do not produce the desired result. Highlight call-to-actions with bright colours, and use relevant icons as indicators to set them apart.
An effective real estate marketing brochure has the merits of balance and uniformity. These qualities show professionalism.
Your marketing brochure must have a consistent flow in message delivery. Images used should be of equal quality (high quality), fonts used should be uniform, and most importantly, it should be legible to read.
The secret to creating effective real estate marketing brochures is to design to fit your content, not the other way around. You mustn’t forcefully adapt your content to a particular brochure design, but create one that suits it well and help engagingly convey your message.
Do you need one that would help you convert your leads to paying customers?
Alexander Nelson Consulting helps brands speak their intent and achieve their goals through visually attractive and captivating brochures. Get in touch with us!