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Digital Marketing

Essential Digital Marketing Services Your Real Estate Business Needs in 2021

It’s no doubt that traditional marketing has earned you some results. But how would like to take it a notch higher with digital marketing

 What is Digital Marketing?

Digital Marketing is using the internet and several other digital platforms to promote your brand, products and services. It is sometimes called Internet marketing or Online Marketing.

This marketing type uses a targeted approach in reaching people who may likely be interested in your business offer, unlike the traditional marketing campaigns that speak to the general public.

That way your marketing effort is concerted and gets more positive results as

 Why Your Real Estate Business Needs Digital Marketing Services?

The primary reason is that it helps you achieve measurable results while saving you time, money and resources. Who wouldn’t want to achieve more with less?

Getting found in the competitive real estate market is no easy task. Hence, the reason you need a marketing tactic that will propel you as a brand to the face of your ideal customers. With digital marketing, you have the opportunity to market your brand, products and services to your target customers around the clock at a low cost. You also get to grow your brand’s visibility, customers base and business in the long run.

To get started attracting business leads online, you will need a digital marketing strategy. It is the blueprint that guides your marketing efforts to ensure ultimate success. Your digital marketing strategy may involve one or more digital marketing services depending on the intended result you wish to achieve.

Here’s a list of digital marketing services your real estate business needs for profitable results:

 Website Design

Just as you have a physical office where you do business, you also need a place online to showcase your offers to prospective customers when they search online. Creating an online presence for your business starts with a functional website that has the necessary information.

Website Design and development is a digital marketing service your real estate business needs so that your potential customers can find you on the go when they wish to, irrespective of the time and location.

Search Engine Optimization (SEO)

Search engine optimization is an essential online marketing service that affects the possibility of your business appearing in search engines when people search for things relating to your business.

It is what nudges the search engines such as Google to enlist your business on the result page. SEO is the main criteria necessary to increase the visibility of your website and other digital platforms. When the content on your website and digital platforms are well-optimized for search engines, your business takes a prominent spot online. Then, prospective customers can see and easily reach out to you.

Here is how SEO works. Researched keywords are used to write the information you provide for your website and online platforms. When prospective customers enter such keywords into search engines to get what they want, your business appears.

 Search Engine Marketing (SEM)

Search engine marketing is also a means to boost the visibility of your website on the search engine result page, as SEO does. But it is different from Search engine optimization.

While SEO only uses researched keywords to ensure your business visibility online, search engine marketing uses paid advertisements to achieve this goal. To get the best result from SEM, your website and online platforms should first be optimized for search engines.

This means that SEO comes before SEM. Those researched keywords weaved into your content are the triggers you need to prompt engagement with your target audience. If you intend to reach a larger audience than you already do, this is a digital marketing service you would want to explore for more profitable results.

 Content Writing

For every digital marketing strategy, you need great content to help you connect with your target audience. Content writing is the foundation of every brand’s digital marketing strategy.

Whether you aim to create awareness, tell your business story, sell your property or market your services, it is paramount to have precise information that grabs and keeps your customers’ attention, also conveys the message.

Content Marketing

Content marketing service deals with the creation and distribution of content. Not just written pieces like articles and blog posts, but other valuable content formats such as videos that serve to educate and engage customers, build customer relationships and stimulate interest in your products and services.

Sharing valuable and evergreen content that delights, entertain and enlighten your market audience places your real estate business topmost in their mind.

Social Media Marketing

Social Media Marketing is a digital marketing service that enables you can market your brand, products and services to target audiences on social platforms.

Your customers and prospects are on social media, so your business should be there too.

Social media marketing allows you to reach your prospects faster. On social media platforms, you can give real-time responses to customer queries building strong customer relationships.

At Alexander Nelson Consulting, we help you with customized digital marketing services that serve your unique business needs. We are a niche advisory, sales and marketing agency focused on growing real estate businesses just as yours.

 Conclusion

Now that you understand how digital marketing services can help you achieve more profitable results. Contact us today. Let’s assist you in leveraging precise audience targeting to increase your market reach and grow your business.

Email: enquiries@alexandernelson.com

 

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advertising

The Golden Rules Of Real Estate Advertising

Have you heard about the principle of treating others the way you want to be treated? That is the universal golden rule.

In real estate advertising, it is no different. The golden rule of real estate advertising is to reach out to your target audience just how you would appreciate it if you were a target audience yourself.  So if you would not love a dull and less engaging real estate advert, then don’t expect your audience to love it either.

A non-converting real estate advertisement is synonymous with having no advertisement at all! It then means that if you must get your desired result, you should be ready to do all it takes to change your ‘for sale’ signpost into ‘sold’.

To do that, you will need an elaborate marketing plan and a marketing mix that’s effective in engagement. As simple as this may sound, you need a real estate marketing agency to make it work. Why not a regular advertising agency, you might want to ask?

A real estate marketing agency is a niche company focused on just the advertisement of real estate in all its forms. Hence, as regards adequate and current knowledge about market prospects and trends, they have that at their fingertips, talk about the latest designs and approaches that your target audiences can relate to, they have the information you seek.

Real estate marketing agencies know how critical real estate advertising is to accomplishing successful sales. Now the question is, how strongly do you want to push for sales?

If the answer to this question is very strongly, here are three (3) steps to follow to create real estate advertisements that convert, obeying the golden rule of real estate advertising.

Advertise with the truth

Advertising with the truth means what it is- The truth! It goes a long way to build customer trust and showcase your brand’s integrity. You may have the best designs, engaging contents and beautiful property but, if the truth about your property is unclear, not communicated, or deliberately left out, then your audiences will not be willing to engage you.

And if they do engage you, you will have many problems on your hand afterwards because what they expect may likely not be what your property offers. So what is your truth? Your truth is the main features of your property.

So, if your property has 2 bedrooms, no gym facility, a little garden, state it. It is much better to sell what is than what is not.

Advertise with an emotion

Have you seen an advert that tugs at your heartstrings, inciting some emotions in you, and instantly, you felt you could relate to the advert? You must have. That is what advertising real estate with emotional appeal entails.

But the trick to this is that you must decide first on the feeling you want to provoke from your audience bearing in mind that the ultimate goal is to get them to buy.

Relatable images and very impactful text helps you appeal to your audiences’ emotion when advertising. Always bear in mind to channel one emotion per real estate advert.

Advertise with a story

Advertising real estate with a story is one way to ensure your audience would not forget you in a hurry. Everyone loves a good story, so find the story behind the home you are about to advertise.

Remember that marketing is not about you, and it can never be. It’s all about your target audience. Make your buyers the subject of your story then you will find it easier to communicate the property value.

Do you have a unique property you wish to sell?

Alexander Nelson Consulting is a unique real estate marketing agency that brings its experiences to bear when executing advertising projects for its clients. With our expertise, we help bring you closer to your target audiences. We match your home with suitable buyers.

Email: enquiries@alexendernelson.com

 

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ANC RETREAT

ANC Retreat: Our Wonderful Moments At Ilashe Private Beach

Yay! We had our first annual retreat last year on December 11, 2020. It was an exciting time for everyone represented at the company. We had lots of fun and experienced wonderful moments at Ilashe private beach. Our gathering was one of its kind.

Alexander Nelson Consulting is a real estate marketing company that offers bespoke real estate business solutions. We had our business launch at mid-year 2020, and we were anticipating the retreat. As the Covid-19 pandemic ushered a new era in the work environment, we embraced the new normal of operating virtually.

Honestly, we thought we would have to resort to having our retreat virtually too. But an adjustment to the restrictions on social gatherings made it possible. Our management spared no expense in making the event worthwhile.

ANC RETREAT

The event began with a boat ride to the beach. As the boats glided out of the harbour and bobbed onwards, the sea was a captivating sight. It was quite mesmerizing.

On arrival, the program was in full swing. We prayed and sang, giving thanks to God for a successful year no matter how challenging it was, then we had our first delicious meal with flavoured selections from the drink stand.

Soon after, we were engaged in various fun activities from tennis to swimming, horse riding to dancing and several other activities keeping ourselves entertained.

ANC RETREAT

It was a sight to behold as our director, Mr. Sesan Olukoya joined in the fun party. We had lunch, another sumptuous meal, and we all went back to having more fun.

Some photographers captured our beautiful and thrilling moments as we made memories. We had a question game, and there was a tie among four staff members. There was a dance competition to break the tie, and the best dancer went home with the prize.

As the event came to a close, we had dinner while enjoying chit chat among ourselves.

ANC RETREAT

Our director formally appreciated the efforts of the staff members during the year. He mentioned he had more expectations next year and he was looking forward to our cooperation to achieve them all. We were all smiles recounting our beautiful moments as we took a boat ride back to shore to our different destinations.

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