Archives for Real estate marketing

Real Estate Brochure

Why Real Estate Brochures Are The Keys To Winning Your Next Client

There are several marketing material options that a real estate business may choose from when creating awareness about its brand. One of these choices is a real estate marketing brochure. Nothing does it more than a carefully thought out marketing brochure with a message that is just right.

Like other promotional marketing materials, real estate brochures are handy reminders of your real estate business. They are used to attract and persuade potential clients, also help convey important information to them.

So whether your goal is to get new buyers for your property, engage with existing clients or create awareness for your business, products and services, a real estate marketing brochure keeps your brand within reach, quite literally, in their hands, but also their minds.

What’s unique about a Real Estate Brochure?

A Real estate brochure is a formal print material that helps real estate businesses promote interest in their offers, inform about new additions, increase regular sales and give announcements. In all simplicity, it is an essential part of your real estate business branding process.

If used accurately and distributed tactically, a real estate brochure can become an active part of your marketing strategy that improves your customer reach.

Are you thinking to expand your real estate business visibility? Creating a real estate brochure is a step on the right path towards achieving that goal.

One other interesting fact about a real estate brochure is that it is a one-time publication, but this doesn’t mean that you cannot update any time. There might be a need to feature new information, or a need arises to improve on the aesthetics conforming to current trends. That is the time to update your real estate brochure. Information on a real estate brochure can be years old but must be relatable enough to create positive press about your real estate business.

Next, real estate brochures are obligatory sales tools if your real estate services/products are aimed at investors or other businesses rather than customers. A Real estate brochure is an organized way for businesses as prospective clients to learn about your brand. It speaks a lot about how professional your brand is.

How to capture your audience interest using a Real Estate Brochure?

A real estate brochure that will capture your audience attention must have a visually inviting layout, a consistent look across the fold, and sufficient information to prompt necessary decisions. But this is just the result of a well thought out process. The question to ask is this – What do I need to create an appealing real estate brochure.

First, you need understanding. Yes, you need to understand that a real estate brochure can be promotional or introductory. If it is promotional, you want to raise awareness about your products/services, whether new offers or existing ones. But when your real estate brochure is introductory, it provides general information about your real estate business; who you are as a brand, what you do and what you stand for.

Understanding whether you want a promotional or introductory real estate brochure will go a long way to make your creation process easy. Your choice will serve as a guide on how to structure your content, decide what fold option is suitable, and even the information to provide.

Sometimes, a promotional and introductory real estate brochure may have the same information but what differentiates them is the focus. Are you emphasizing your services or your company profile (Who you are as a brand)? That’s the difference.

Again, promotional real estate brochures may or may not have the company’s description. The logo and contact information suffice as a brand identity. But introductory real estate brochures must bear the services a real estate business offers. Why? That is the only way to signal the value you provide as a business.

How Real Estate Brochure became more effective?

As we move away from ink and paper (print brochures) to online brochures, marketing in real estate gets even better. Online real estate brochures are interactive and are even more efficient to facilitate networking opportunities. Now capturing your audience interest just got easier.

With remarkable features such as the possibility of personalization, quality mobile experience, eligible tracking opportunities, and ease of navigation, you can now reach as many clients as possible with just a click (sharing capabilities). The benefits of online brochures can’t be underrated. Online brochures ensure potential customers and clients have access to enough information about your brand and the value you provide anytime!

Are you having trouble deciding if you need a promotional or introductory real estate brochure? Advice is on hand from Alexander Nelson Consulting – a real estate advisory, sales and marketing agency that can offer you suitable recommendations for better market insights. Contact us.

Email: enquiries@alexandernelson.com

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5 Features Of A Good Real Estate Marketing Brochure

Are you looking for an effective means with a relatively low-cost budget for your real estate product promotion?

 

A marketing brochure is an exact option with such specification. It is a pocket-friendly informative print material that helps real estate companies concisely present their products and services to customers.

 

How to choose the right real estate marketing brochure option for your purpose?

 

The first step to creating a good marketing brochure to accomplish your purpose is to determine what fold option would work for your marketing promotion. Real estate brochures come in varying sizes, paper types and fold options.

 

So if you have more information to share, a tri-fold brochure is an ideal option for you, but if the information you have is less, a bi-fold brochure is sufficient. The baseline for your choice should be the amount of content you have.

 

What are the characteristics of an effective real estate marketing brochure?

 

Blended Colours

 

An effective real estate marketing brochure has an even colour scheme. Whether you choose to have two or more colours, the secret to an attractive brochure design is colour blending. A real estate marketing brochure with blended colours is eye-catching and sparks the interest to read.

 

Hence, the reason you need a professional to create your marketing brochure. A professional graphic designer understands colour gradients, so with this information ensures a smooth colour transition when designing to give your brochure an irresistible appeal.

 

However, the colours used must reflect your company culture because it serves as a visual brand to your customers.

 

Simple Data placement

 

Here, simple data placement means arranging information on the brochure in a way that is easy to read and comprehend. Simplicity brings order to your design.

 

It is advisable to use more data visualization than text due to the short attention span of customers. Data visualizations help communicate complex information quickly.  

 

 Useful content

 

Relevant information is what makes up the contents of your marketing brochure. Standard information such as your company logo, company name and tagline are constants and should not be left out. Every information on the marketing brochure must be relevant to achieving the set goal – why you wanted a marketing brochure in the first place.

 

Contact information, photos, significant icons, product/service details are essential parts of a marketing brochure that come together to create a unifying piece that you want your target audience to notice.

 

It also means that when designing a real estate marketing brochure, it must be target-specific. The choice of words used and other elements must speak to the target audience of your products.

 

A compelling call-to-action

 

A real estate marketing brochure is not complete without a call-to-action. A call –to –action is that statement that tells every customer what you expect from them. Call- to actions may be a one-word statement or a phrase, but it must be compelling enough to prompt an action.

 

An overly long statement as call-to-actions takes up space on the brochure but do not produce the desired result. Highlight call-to-actions with bright colours, and use relevant icons as indicators to set them apart.

 

Consistency

 

An effective real estate marketing brochure has the merits of balance and uniformity. These qualities show professionalism.

 

Your marketing brochure must have a consistent flow in message delivery. Images used should be of equal quality (high quality), fonts used should be uniform, and most importantly, it should be legible to read.

 

The secret to creating effective real estate marketing brochures is to design to fit your content, not the other way around. You mustn’t forcefully adapt your content to a particular brochure design, but create one that suits it well and help engagingly convey your message.

 

Do you need one that would help you convert your leads to paying customers?

 

Alexander Nelson Consulting helps brands speak their intent and achieve their goals through visually attractive and captivating brochures. Get in touch with us!

 

enquiries@alexandernelson.com, 0907 808 0394

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4 Real Estate Marketing Solutions That Creates Your Advantage in The Real Estate Market

In this time and age, when digital marketing seems like the best option for most real estate businesses, Alexander Nelson Consulting has become a skilled player in ensuring the growth of many real estate companies.

We are a real estate marketing agency focused on providing creative solutions in the real estate sector. We balance traditional and digital marketing using both marketing approach to interact with your audience and customers.

Our expertise in both marketing methods enables us to create a list of solutions that form your advantage in the real estate market, giving you an edge over your competition.

How we create your advantage in the real estate market?

Property Awareness

We promote your real estate projects, properties and services using proven techniques and practices that will persuade your target audience to respond positively.

We plan a real estate marketing strategy based on research into your customer behaviour and demographic analysis of your target market area, employing a marketing mix that will spread awareness of your real estate products.

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Market Analysis

To create a real estate market analysis for your audience, we examine current market situations and assess new markets to identify the opportunities and risks obtainable.

Using varied methods of data collection, we can recognize your prospective real estate market potential and provide you with reliable information to make more informed decisions.

Sales

Generating sales is as important as developing your real estate projects, properties or services, thus, we have a dedicated sale team that ensures that your real estate products do not just remain in the minds of your target audience, but they gain them.

Once a real estate marketing plan is in place and we create awareness, our sales team ensures we convert your leads into paying customers leveraging on timely follow-up and relationship building with your prospective clients.

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Brand Consultancy

Whether it is creating a logo, a unique name or communication strategy, Alexander Nelson Consulting helps you devise an outstanding identity as a brand.

We deliver remarkable brand solutions that align with your business goals; bespoke brand consultancy service tailored to your business needs.

Our knowledge of the current real estate market trends and expertise in traditional and digital marketing alike makes us a reliable partner when looking to improve your business results as a real estate company. Creativity and originality are our specialties when delivering on your request.

Are you looking for a way to give your real estate business an edge over your competition?

Contact us- enquiries@alexandernelson.com, 0907 808 0394

Let’s help you build your brand and grow your real estate business.

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