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Archives for advertising

Real estate Advertising

The Golden Rules Of Real Estate Advertising

Have you heard about the principle of treating others the way you want to be treated? That is the universal golden rule.

In real estate advertising, it is no different. The golden rule of real estate advertising is to reach out to your target audience just how you would appreciate it if you were a target audience yourself.  So if you would not love a dull and less engaging real estate advert, then don’t expect your audience to love it either.

A non-converting real estate advertisement is synonymous with having no advertisement at all! It then means that if you must get your desired result, you should be ready to do all it takes to change your ‘for sale’ signpost into ‘sold’.

To do that, you will need to create an elaborate marketing plan, get familiar with practical advertising tips and  prepare a marketing mix that’s effective in engagement. As simple as this may sound, you need a real estate marketing agency to make it work. Why not a regular advertising agency, you might want to ask?

A real estate marketing agency is a niche company focused on just the advertisement of real estate in all its forms. Hence, as regards adequate and current knowledge about market prospects and trends, they have that at their fingertips, talk about the latest designs and approaches that your target audiences can relate to, they have the information you seek.

Real estate marketing agencies know how critical real estate advertising is to accomplishing successful sales. Now the question is, how strongly do you want to push for sales?

If the answer to this question is very strongly, here are three (3) steps to follow to create real estate advertisements that convert, obeying the golden rule of real estate advertising.

Advertising That Adheres To The Golden Rule

Advertise with the truth

Advertising with the truth means what it is- The truth! It goes a long way to build customer trust and showcase your brand’s integrity. You may have the best designs, engaging contents and beautiful property but, if the truth about your property is unclear, not communicated, or deliberately left out, then your audiences will not be willing to engage you.

And if they do engage you, you will have many problems on your hand afterwards because what they expect may likely not be what your property offers. So what is your truth? Your truth is the main features of your property.

So, if your property has 2 bedrooms, no gym facility, a little garden, state it. It is much better to sell what is than what is not.

Advertise with an emotion

Have you seen an advert that tugs at your heartstrings, inciting some emotions in you, and instantly, you felt you could relate to the advert? You must have. That is what advertising real estate with emotional appeal entails.

But the trick to this is that you must decide first on the feeling you want to provoke from your audience bearing in mind that the ultimate goal is to get them to buy.

Relatable images and very impactful text helps you appeal to your audiences’ emotion when advertising. Always bear in mind to channel one emotion per real estate advert.

Advertise with a story

Advertising real estate with a story is one way to ensure your audience would not forget you in a hurry. Everyone loves a good story, so find the story behind the home you are about to advertise.

Remember that marketing is not about you, and it can never be. It’s all about your target audience. Make your buyers the subject of your story then you will find it easier to communicate the property value.

Do you have a unique property you wish to sell?

Alexander Nelson Consulting is a unique real estate marketing agency that brings its experiences to bear when executing advertising projects for its clients. With our expertise, we help bring you closer to your target audiences. We match your home with suitable buyers.

Email: enquiries@alexendernelson.com

 

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6 Actionable Advertising Tips For Your Real Estate Business

One lesson you learn in business is that without advertising, it is tough to make sales. This is true for real estate businesses also. It is difficult to sell a property if no one knows your brand. This translates to the fact that the beauty and unique qualities of your property are not enough to help you generate awareness.

Research has shown that advertising is what brings the exposure that promotes sales . In the real estate market, there are competitors with similar properties/real estate services as your brand. They have unique selling points like you do. But the only way to communicate your exclusive property features and stand out to interested buyers and investors is through advertising that adheres to the golden rule.

Persuasive selling is what a good advertisement helps you achieve in a real estate market full of competition. It is the most effective way to attract new customers, promote your products/services and engage your loyal customers.

But here is an interesting fact, it is possible to advertise and still not get the desired result. Why? Advertising is more than having a colourful ad with beautiful images. It is a marketing tactic and should be approached as such. It must be carefully planned and timed to attain your business goals.

What makes Advertising Work?

Do Your Research

This is the first step to achieving effective advertising. Detailed research reveals to you who your target audience is, your market niche, and what your customer behaviours are.

Alexander Nelson Consulting - do your research

This information helps you plan a marketing strategy that would work, create an advertising budget and ensure you are prepared for market situations and customer reactions so you wouldn’t be surprised.

Know your Target Audience

Your target audience is your potential customers. These specific group of people are those who might likely have some interest in your real estate property/services or products. So you would want to make an effort to gain and retain their attention, this is why you are advertising.

Start with creating a buyer persona. List out what makes them eligible to be your potential customers and find out where you can see them (online or offline). Next, identify how best to communicate, and clearly define a message that they can associate with your brand.

This message could be a tagline or creative elements such as colour, fonts, and your company logo your audience recognizes with your brand. In advertising, consistency is essential.

Include Digital Advertising

If digital advertising is not a part of your business strategy, you should reconsider. Digital advertising is making sure your brand has an online presence. It is beneficial to your real estate business because this is the time and age of the global network.

Alexander Nelson Consulting - Digital advertising

Aside from the fact that digital marketing helps you expand your business reach, it also makes it easy for people close by to discover you. Digital advertising and marketing has overtime helped to simplify the purchase process.

Focus your Advertising

To get the most out of your advertisement, your message needs to be direct about your product offering and centre on a particular real estate property/product/service. Clear and concise adverts with compelling call-to-action (CTA) help your audience know what you expect from them.

Communicate with Emotional Appeal

Visuals have a powerful impact in modern day advertising. Communicating with emotional appeal means using more imagery than text to convey your message. Research has shown that adverts with emotional appeal resonate more in the minds of people.

Optimize your Product Listing

Every advertisement you do must bear current and necessary information about your property or services unless your potential customers will lose interest before making a purchase decision. Using these advertising tips to create effective advertisements for your brand is the first step to attracting your audience attention and retaining your impact.

Do you need help making your brand visible so you can improve your ROI? Alexander Nelson consulting is your preferred partner that helps you achieve your goal.

enquiries@alexandernelson.com, 090 808 0394

 

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