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real estate marketing brochure

5 KILLER FEATURES OF A GOOD REAL ESTATE MARKETING BROCHURE

Are you looking for an effective means with a relatively low-cost budget for your real estate product promotion?

 

A marketing brochure is an exact option with such specification. It is a pocket-friendly informative print material that helps real estate companies concisely present their products and services to customers.

 

How to choose the right real estate brochure option for your purpose?

 

The first step to creating a good marketing brochure to accomplish your purpose is to determine what fold option would work for your marketing promotion. Real estate brochures come in varying sizes, paper types and fold options.

 

So if you have more information to share, a tri-fold brochure is an ideal option for you, but if the information you have is less, a bi-fold brochure is sufficient. The baseline for your choice should be the amount of content you have.

 

What are the characteristics of an effective real estate marketing brochure?

 

Blended Colours

 

An effective real estate marketing brochure has an even colour scheme. Whether you choose to have two or more colours, the secret to an attractive brochure design is colour blending. A real estate marketing brochure with blended colours is eye-catching and sparks the interest to read.

 

Hence, the reason you need a professional to create your marketing brochure. A professional graphic designer understands colour gradients, so with this information ensures a smooth colour transition when designing to give your brochure an irresistible appeal.

 

However, the colours used must reflect your company culture because it serves as a visual brand to your customers.

 

Simple Data placement

 

Here, simple data placement means arranging information on the brochure in a way that is easy to read and comprehend. Simplicity brings order to your design.

 

It is advisable to use more data visualization than text due to the short attention span of customers. Data visualizations help communicate complex information quickly.  

 

 Useful content

 

Relevant information is what makes up the contents of your marketing brochure. Standard information such as your company logo, company name and tagline are constants and should not be left out. Every information on the marketing brochure must be relevant to achieving the set goal – why you wanted a marketing brochure in the first place.

 

Contact information, photos, significant icons, product/service details are essential parts of a marketing brochure that come together to create a unifying piece that you want your target audience to notice.

 

It also means that when designing a real estate marketing brochure, it must be target-specific. The choice of words used and other elements must speak to the target audience of your products.

 

A compelling call-to-action

 

A real estate marketing brochure is not complete without a call-to-action. A call –to –action is that statement that tells every customer what you expect from them. Call- to actions may be a one-word statement or a phrase, but it must be compelling enough to prompt an action.

 

An overly long statement as call-to-actions takes up space on the brochure but do not produce the desired result. Highlight call-to-actions with bright colours, and use relevant icons as indicators to set them apart.

 

Consistency

 

An effective real estate marketing brochure has the merits of balance and uniformity. These qualities show professionalism.

 

Your marketing brochure must have a consistent flow in message delivery. Images used should be of equal quality (high quality), fonts used should be uniform, and most importantly, it should be legible to read.

 

The secret to creating effective real estate marketing brochures is to design to fit your content, not the other way around. You mustn’t forcefully adapt your content to a particular brochure design, but create one that suits it well and help engagingly convey your message.

 

Do you need one that would help you convert your leads to paying customers?

 

Alexander Nelson Consulting helps brands speak their intent and achieve their goals through visually attractive and captivating brochures. Get in touch with us!

 

enquiries@alexandernelson.com, 0907 808 0394

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Alexander Nelson Consulting - advertising tips

6 ACTIONABLE ADVERTISING TIPS THAT WORK LIKE A CHARM FOR YOUR REAL ESTATE BUSINESS

One lesson you learn in business is that without advertising, it is tough to make sales. This is true for real estate businesses also. It is difficult to sell a property if no one knows your brand. This translates to the fact that the beauty and unique qualities of your property are not enough to help you generate awareness.

Research has shown that advertising is what brings the exposure that promotes sales . In the real estate market,there are competitors with similar properties/real estate services as your brand. They have unique selling points like you do. But the only way to communicate your exclusive property features and stand out to interested buyers and investors is through advertising.

Persuasive selling is what a good advertisement helps you achieve in the real estate market full of competitions. It is the most effective way to attract new customers, promote your products/services and engage your loyal customers.

But here is an interesting fact, it is possible to advertise and still not get the desired result. Why? Advertising is more than having a colourful ad with beautiful images. It is a marketing tactic and should be approached as such. It must be carefully planned and timed to attain your business goals.

What makes Advertising Work?

Do Your Research

This is the first step to achieving effective advertising. Detailed research reveals to you who your target audience is, your market niche, and what your customer behaviours are.

Alexander Nelson Consulting - do your research

This information helps you plan a marketing strategy that would work, create an advertising budget and ensure you are prepared for market situations and customer reactions so you wouldn’t be surprised.

Know your Target Audience

Your target audience is your potential customers. These specific group of people are those who might likely have some interest in your real estate property/services or products. So you would want to make an effort to gain and retain their attention, this is why you are advertising.

Start with creating a buyer persona. List out what makes them eligible to be your potential customers and find out where you can see them (online or offline). Next, identify how best to communicate, and clearly define a message that they can associate with your brand.

This message could be a tagline or creative elements such as colour, fonts, and your company logo your audience recognizes with your brand. In advertising, consistency is essential.

Include Digital Advertising

If digital advertising is not a part of your business strategy, you should reconsider. Digital advertising is making sure your brand has an online presence. It is beneficial to your real estate business because this is the time and age of the global network.

Alexander Nelson Consulting - Digital advertising

Aside from the fact that digital marketing helps you expand your business reach, it also makes it easy for people close by to discover you. Digital advertising and marketing has overtime helped to simplify the purchase process.

Focus your Advertising

To get the most out of your advertisement, your message needs to be direct about your product offering and centre on a particular real estate property/product/service. Clear and concise adverts with compelling call-to-action (CTA) help your audience know what you expect from them.

Communicate with Emotional Appeal

Visuals have a powerful impact in modern day advertising. Communicating with emotional appeal means using more imagery than text to convey your message. Research has shown that adverts with emotional appeal resonate more in the minds of people.

Optimize your Product Listing

Every advertisement you do must bear current and necessary information about your property or services unless your potential customers will lose interest before making a purchase decision. Using these advertising tips to create effective advertisements for your brand is the first step to attracting your audience attention and retaining your impact.

Do you need help making your brand visible so you can improve your ROI? Alexander Nelson consulting is your preferred partner that helps you achieve your goal.

enquiries@alexandernelson.com, 090 808 0394

 

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4 REAL ESTATE MARKETING SOLUTIONS THAT’LL CREATE YOUR ADVANTAGE IN THE REAL ESTATE MARKET

 

In this time and age, when digital marketing seems like the best option for most real estate businesses, Alexander Nelson Consulting has become a skilled player in ensuring the growth of many real estate companies.

We are a real estate marketing agency focused on providing creative solutions in the real estate sector. We balance traditional and digital marketing using both marketing approach to interact with your audience and customers.

Our expertise in both marketing methods enables us to create a list of solutions that form your advantage in the real estate market, giving you an edge over your competition.

How we create your advantage in the real estate market?

Property Awareness

We promote your real estate projects, properties and services using proven techniques and practices that will persuade your target audience to respond positively.

We plan a real estate marketing strategy based on research into your customer behaviour and demographic analysis of your target market area, employing a marketing mix that will spread awareness of your real estate products.

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Market Analysis

To create a real estate market analysis for your audience, we examine current market situations and assess new markets to identify the opportunities and risks obtainable.

Using varied methods of data collection, we can recognize your prospective real estate market potential and provide you with reliable information to make more informed decisions.

Sales

Generating sales is as important as developing your real estate projects, properties or services, thus, we have a dedicated sale team that ensures that your real estate products do not just remain in the minds of your target audience, but they gain them.

Once a real estate marketing plan is in place and we create awareness, our sales team ensures we convert your leads into paying customers leveraging on timely follow-up and relationship building with your prospective clients.

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Brand Consultancy

Whether it is creating a logo, a unique name or communication strategy, Alexander Nelson Consulting helps you devise an outstanding identity as a brand.

We deliver remarkable brand solutions that align with your business goals; bespoke brand consultancy service tailored to your business needs.

Our knowledge of the current real estate market trends and expertise in traditional and digital marketing alike makes us a reliable partner when looking to improve your business results as a real estate company. Creativity and originality are our specialties when delivering on your request.

Are you looking for a way to give your real estate business an edge over your competition?

Contact us- enquiries@alexandernelson.com, 0907 808 0394

Let’s help you build your brand and grow your real estate business.

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ANC RETREAT

ANC RETREAT: OUR WONDERFUL MOMENTS AT ILASHE PRIVATE BEACH

Yay! We had our first annual retreat last year on December 11, 2020. It was an exciting time for everyone represented at the company. We had lots of fun and experienced wonderful moments at Ilashe private beach. Our gathering was one of its kind.

Alexander Nelson Consulting is a real estate marketing company that offers bespoke real estate business solutions. We had our business launch at mid-year 2020, and we were anticipating the retreat. As the Covid-19 pandemic ushered a new era in the work environment, we embraced the new normal of operating virtually.

Honestly, we thought we would have to resort to having our retreat virtually too. But an adjustment to the restrictions on social gatherings made it possible. Our management spared no expense in making the event worthwhile.

ANC RETREAT

The event began with a boat ride to the beach. As the boats glided out of the harbour and bobbed onwards, the sea was a captivating sight. It was quite mesmerizing.

On arrival, the program was in full swing. We prayed and sang, giving thanks to God for a successful year no matter how challenging it was, then we had our first delicious meal with flavoured selections from the drink stand.

Soon after, we were engaged in various fun activities from tennis to swimming, horse riding to dancing and several other activities keeping ourselves entertained.

ANC RETREAT

It was a sight to behold as our director, Mr. Sesan Olukoya joined in the fun party. We had lunch, another sumptuous meal, and we all went back to having more fun.

Some photographers captured our beautiful and thrilling moments as we made memories. We had a question game, and there was a tie among four staff members. There was a dance competition to break the tie, and the best dancer went home with the prize.

As the event came to a close, we had dinner while enjoying chit chat among ourselves.

ANC RETREAT

Our director formally appreciated the efforts of the staff members during the year. He mentioned he had more expectations next year and he was looking forward to our cooperation to achieve them all. We were all smiles recounting our beautiful moments as we took a boat ride back to shore to our different destinations.

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