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Digital Marketing

Essential Digital Marketing Services Your Real Estate Business Needs in 2021

It’s no doubt that traditional marketing has earned you some results. But how would like to take it a notch higher with digital marketing

 What is Digital Marketing?

Digital Marketing is using the internet and several other digital platforms to promote your brand, products and services. It is sometimes called Internet marketing or Online Marketing.

This marketing type uses a targeted approach in reaching people who may likely be interested in your business offer, unlike the traditional marketing campaigns that speak to the general public.

That way your marketing effort is concerted and gets more positive results as

 Why Your Real Estate Business Needs Digital Marketing Services?

The primary reason is that it helps you achieve measurable results while saving you time, money and resources. Who wouldn’t want to achieve more with less?

Getting found in the competitive real estate market is no easy task. Hence, the reason you need a marketing tactic that will propel you as a brand to the face of your ideal customers. With digital marketing, you have the opportunity to market your brand, products and services to your target customers around the clock at a low cost. You also get to grow your brand’s visibility, customers base and business in the long run.

To get started attracting business leads online, you will need a digital marketing strategy. It is the blueprint that guides your marketing efforts to ensure ultimate success. Your digital marketing strategy may involve one or more digital marketing services depending on the intended result you wish to achieve.

Here’s a list of digital marketing services your real estate business needs for profitable results:

 Website Design

Just as you have a physical office where you do business, you also need a place online to showcase your offers to prospective customers when they search online. Creating an online presence for your business starts with a functional website that has the necessary information.

Website Design and development is a digital marketing service your real estate business needs so that your potential customers can find you on the go when they wish to, irrespective of the time and location.

Search Engine Optimization (SEO)

Search engine optimization is an essential online marketing service that affects the possibility of your business appearing in search engines when people search for things relating to your business.

It is what nudges the search engines such as Google to enlist your business on the result page. SEO is the main criteria necessary to increase the visibility of your website and other digital platforms. When the content on your website and digital platforms are well-optimized for search engines, your business takes a prominent spot online. Then, prospective customers can see and easily reach out to you.

Here is how SEO works. Researched keywords are used to write the information you provide for your website and online platforms. When prospective customers enter such keywords into search engines to get what they want, your business appears.

 Search Engine Marketing (SEM)

Search engine marketing is also a means to boost the visibility of your website on the search engine result page, as SEO does. But it is different from Search engine optimization.

While SEO only uses researched keywords to ensure your business visibility online, search engine marketing uses paid advertisements to achieve this goal. To get the best result from SEM, your website and online platforms should first be optimized for search engines.

This means that SEO comes before SEM. Those researched keywords weaved into your content are the triggers you need to prompt engagement with your target audience. If you intend to reach a larger audience than you already do, this is a digital marketing service you would want to explore for more profitable results.

 Content Writing

For every digital marketing strategy, you need great content to help you connect with your target audience. Content writing is the foundation of every brand’s digital marketing strategy.

Whether you aim to create awareness, tell your business story, sell your property or market your services, it is paramount to have precise information that grabs and keeps your customers’ attention, also conveys the message.

Content Marketing

Content marketing service deals with the creation and distribution of content. Not just written pieces like articles and blog posts, but other valuable content formats such as videos that serve to educate and engage customers, build customer relationships and stimulate interest in your products and services.

Sharing valuable and evergreen content that delights, entertain and enlighten your market audience places your real estate business topmost in their mind.

Social Media Marketing

Social Media Marketing is a digital marketing service that enables you can market your brand, products and services to target audiences on social platforms.

Your customers and prospects are on social media, so your business should be there too.

Social media marketing allows you to reach your prospects faster. On social media platforms, you can give real-time responses to customer queries building strong customer relationships.

At Alexander Nelson Consulting, we help you with customized digital marketing services that serve your unique business needs. We are a niche advisory, sales and marketing agency focused on growing real estate businesses just as yours.

 Conclusion

Now that you understand how digital marketing services can help you achieve more profitable results. Contact us today. Let’s assist you in leveraging precise audience targeting to increase your market reach and grow your business.

Email: enquiries@alexandernelson.com

 

Real Estate Brochure

Why Real Estate Brochures Are The Keys To Winning Your Next Client

There are several marketing material options that a real estate business may choose from when creating awareness about its brand. One of these choices is a real estate marketing brochure. Nothing does it more than a carefully thought out marketing brochure with a message that is just right.

Like other promotional marketing materials, real estate brochures are handy reminders of your real estate business. They are used to attract and persuade potential clients, also help convey important information to them.

So whether your goal is to get new buyers for your property, engage with existing clients or create awareness for your business, products and services, a real estate marketing brochure keeps your brand within reach, quite literally, in their hands, but also their minds.

What’s unique about a Real Estate Brochure?

A Real estate brochure is a formal print material that helps real estate businesses promote interest in their offers, inform about new additions, increase regular sales and give announcements. In all simplicity, it is an essential part of your real estate business branding process.

If used accurately and distributed tactically, a real estate brochure can become an active part of your marketing strategy that improves your customer reach.

Are you thinking to expand your real estate business visibility? Creating a real estate brochure is a step on the right path towards achieving that goal.

One other interesting fact about a real estate brochure is that it is a one-time publication, but this doesn’t mean that you cannot update any time. There might be a need to feature new information, or a need arises to improve on the aesthetics conforming to current trends. That is the time to update your real estate brochure. Information on a real estate brochure can be years old but must be relatable enough to create positive press about your real estate business.

Next, real estate brochures are obligatory sales tools if your real estate services/products are aimed at investors or other businesses rather than customers. A Real estate brochure is an organized way for businesses as prospective clients to learn about your brand. It speaks a lot about how professional your brand is.

How to capture your audience interest using a Real Estate Brochure?

A real estate brochure that will capture your audience attention must have a visually inviting layout, a consistent look across the fold, and sufficient information to prompt necessary decisions. But this is just the result of a well thought out process. The question to ask is this – What do I need to create an appealing real estate brochure.

First, you need understanding. Yes, you need to understand that a real estate brochure can be promotional or introductory. If it is promotional, you want to raise awareness about your products/services, whether new offers or existing ones. But when your real estate brochure is introductory, it provides general information about your real estate business; who you are as a brand, what you do and what you stand for.

Understanding whether you want a promotional or introductory real estate brochure will go a long way to make your creation process easy. Your choice will serve as a guide on how to structure your content, decide what fold option is suitable, and even the information to provide.

Sometimes, a promotional and introductory real estate brochure may have the same information but what differentiates them is the focus. Are you emphasizing your services or your company profile (Who you are as a brand)? That’s the difference.

Again, promotional real estate brochures may or may not have the company’s description. The logo and contact information suffice as a brand identity. But introductory real estate brochures must bear the services a real estate business offers. Why? That is the only way to signal the value you provide as a business.

How Real Estate Brochure became more effective?

As we move away from ink and paper (print brochures) to online brochures, marketing in real estate gets even better. Online real estate brochures are interactive and are even more efficient to facilitate networking opportunities. Now capturing your audience interest just got easier.

With remarkable features such as the possibility of personalization, quality mobile experience, eligible tracking opportunities, and ease of navigation, you can now reach as many clients as possible with just a click (sharing capabilities). The benefits of online brochures can’t be underrated. Online brochures ensure potential customers and clients have access to enough information about your brand and the value you provide anytime!

Are you having trouble deciding if you need a promotional or introductory real estate brochure? Advice is on hand from Alexander Nelson Consulting – a real estate advisory, sales and marketing agency that can offer you suitable recommendations for better market insights. Contact us.

Email: enquiries@alexandernelson.com

advertising

The Golden Rules Of Real Estate Advertising

Have you heard about the principle of treating others the way you want to be treated? That is the universal golden rule.

In real estate advertising, it is no different. The golden rule of real estate advertising is to reach out to your target audience just how you would appreciate it if you were a target audience yourself.  So if you would not love a dull and less engaging real estate advert, then don’t expect your audience to love it either.

A non-converting real estate advertisement is synonymous with having no advertisement at all! It then means that if you must get your desired result, you should be ready to do all it takes to change your ‘for sale’ signpost into ‘sold’.

To do that, you will need an elaborate marketing plan and a marketing mix that’s effective in engagement. As simple as this may sound, you need a real estate marketing agency to make it work. Why not a regular advertising agency, you might want to ask?

A real estate marketing agency is a niche company focused on just the advertisement of real estate in all its forms. Hence, as regards adequate and current knowledge about market prospects and trends, they have that at their fingertips, talk about the latest designs and approaches that your target audiences can relate to, they have the information you seek.

Real estate marketing agencies know how critical real estate advertising is to accomplishing successful sales. Now the question is, how strongly do you want to push for sales?

If the answer to this question is very strongly, here are three (3) steps to follow to create real estate advertisements that convert, obeying the golden rule of real estate advertising.

Advertise with the truth

Advertising with the truth means what it is- The truth! It goes a long way to build customer trust and showcase your brand’s integrity. You may have the best designs, engaging contents and beautiful property but, if the truth about your property is unclear, not communicated, or deliberately left out, then your audiences will not be willing to engage you.

And if they do engage you, you will have many problems on your hand afterwards because what they expect may likely not be what your property offers. So what is your truth? Your truth is the main features of your property.

So, if your property has 2 bedrooms, no gym facility, a little garden, state it. It is much better to sell what is than what is not.

Advertise with an emotion

Have you seen an advert that tugs at your heartstrings, inciting some emotions in you, and instantly, you felt you could relate to the advert? You must have. That is what advertising real estate with emotional appeal entails.

But the trick to this is that you must decide first on the feeling you want to provoke from your audience bearing in mind that the ultimate goal is to get them to buy.

Relatable images and very impactful text helps you appeal to your audiences’ emotion when advertising. Always bear in mind to channel one emotion per real estate advert.

Advertise with a story

Advertising real estate with a story is one way to ensure your audience would not forget you in a hurry. Everyone loves a good story, so find the story behind the home you are about to advertise.

Remember that marketing is not about you, and it can never be. It’s all about your target audience. Make your buyers the subject of your story then you will find it easier to communicate the property value.

Do you have a unique property you wish to sell?

Alexander Nelson Consulting is a unique real estate marketing agency that brings its experiences to bear when executing advertising projects for its clients. With our expertise, we help bring you closer to your target audiences. We match your home with suitable buyers.

Email: enquiries@alexendernelson.com

 

marketing brochure

5 Features Of A Good Real Estate Marketing Brochure

Are you looking for an effective means with a relatively low-cost budget for your real estate product promotion?

 

A marketing brochure is an exact option with such specification. It is a pocket-friendly informative print material that helps real estate companies concisely present their products and services to customers.

 

How to choose the right real estate marketing brochure option for your purpose?

 

The first step to creating a good marketing brochure to accomplish your purpose is to determine what fold option would work for your marketing promotion. Real estate brochures come in varying sizes, paper types and fold options.

 

So if you have more information to share, a tri-fold brochure is an ideal option for you, but if the information you have is less, a bi-fold brochure is sufficient. The baseline for your choice should be the amount of content you have.

 

What are the characteristics of an effective real estate marketing brochure?

 

Blended Colours

 

An effective real estate marketing brochure has an even colour scheme. Whether you choose to have two or more colours, the secret to an attractive brochure design is colour blending. A real estate marketing brochure with blended colours is eye-catching and sparks the interest to read.

 

Hence, the reason you need a professional to create your marketing brochure. A professional graphic designer understands colour gradients, so with this information ensures a smooth colour transition when designing to give your brochure an irresistible appeal.

 

However, the colours used must reflect your company culture because it serves as a visual brand to your customers.

 

Simple Data placement

 

Here, simple data placement means arranging information on the brochure in a way that is easy to read and comprehend. Simplicity brings order to your design.

 

It is advisable to use more data visualization than text due to the short attention span of customers. Data visualizations help communicate complex information quickly.  

 

 Useful content

 

Relevant information is what makes up the contents of your marketing brochure. Standard information such as your company logo, company name and tagline are constants and should not be left out. Every information on the marketing brochure must be relevant to achieving the set goal – why you wanted a marketing brochure in the first place.

 

Contact information, photos, significant icons, product/service details are essential parts of a marketing brochure that come together to create a unifying piece that you want your target audience to notice.

 

It also means that when designing a real estate marketing brochure, it must be target-specific. The choice of words used and other elements must speak to the target audience of your products.

 

A compelling call-to-action

 

A real estate marketing brochure is not complete without a call-to-action. A call –to –action is that statement that tells every customer what you expect from them. Call- to actions may be a one-word statement or a phrase, but it must be compelling enough to prompt an action.

 

An overly long statement as call-to-actions takes up space on the brochure but do not produce the desired result. Highlight call-to-actions with bright colours, and use relevant icons as indicators to set them apart.

 

Consistency

 

An effective real estate marketing brochure has the merits of balance and uniformity. These qualities show professionalism.

 

Your marketing brochure must have a consistent flow in message delivery. Images used should be of equal quality (high quality), fonts used should be uniform, and most importantly, it should be legible to read.

 

The secret to creating effective real estate marketing brochures is to design to fit your content, not the other way around. You mustn’t forcefully adapt your content to a particular brochure design, but create one that suits it well and help engagingly convey your message.

 

Do you need one that would help you convert your leads to paying customers?

 

Alexander Nelson Consulting helps brands speak their intent and achieve their goals through visually attractive and captivating brochures. Get in touch with us!

 

enquiries@alexandernelson.com, 0907 808 0394

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