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purchase and sales contract

Understanding A Purchase and Sales Contract: What it is and How binding it is

One of the most important documents you need when trying to buy a piece of real estate is the purchase and sale contract. It is a document that can serve different purposes to the seller and buyer alike and sets the pace to close the transaction.

However, there are a lot of bad contracts out there. And most times, it would take a good understanding of what a purchase and sales contract is to tell the difference between the good and bad. But, it is not enough to just be able to tell the difference. You should be able to know exactly what you agree to and what is expected of you to acquire your desired piece of real estate.

This is the reason this article is worth reading. Now, let’s start from the very top.



A real estate purchase and sales contract can simply be referred to as the document that removes ambiguity or brings clarity to the buying and selling of real estate. To further explain, it is a document that contains the expectation of both parties involved in the transaction.

A real estate purchase and sales contract spells out the transaction details and the responsibility of both parties during the transaction. This means that the primary use of this contract is to facilitate the buying and selling of real estate but it is not an indication that the transaction is complete.

Are you wondering why?

It’s because you are entitled to another document once the purchase process is complete. The document you get after you close the deal is called The Purchase Agreement. It is quite different from the purchase and sales contract as earlier stated. A purchase agreement only carries the information that certifies that you now own the property.

So, the quickest way to understand this and tell both documents apart is this: a real estate purchase and sales contract provide guidelines and open up negotiations while a purchase agreement serves as proof that the buyer has successfully purchased the property from the seller.

However, this brings one important question to mind: how binding are real estate purchase and sales contracts?



The real estate purchase and sales contract is a legally binding agreement, just as much as any contract you know. How so? You may want to know. Since signing it doesn’t mean you have acquired the property just yet.

True, that is the case, but it is legally binding because it can be used as a reference if one party is not upholding their end of the deal. In a real estate purchase and sales contract, there are terms and conditions which have legal implications once they are violated.



A real estate purchase and sales contract becomes activated when the parties involved sign it. At the moment it is signed, it represents the commitment of the buyer and seller to complete the transaction. And usually, there are cancellation penalties when either of them defaults. 

To avoid these penalties, both parties are expected to negotiate to agree on favourable terms and conditions that would form the basis for the sale of the property. With these requirements penned down the participants in the agreement are guided throughout the transaction.

The point of having a contract is to be able to layout specific requirements and acceptable methods that facilitate the sale of the property. During the period of negotiation, both parties decide on how to deal with everything in the purchase process, from financing to the transfer of ownership.



  1. Participants in the agreement

This is usually the first information you find in a real estate purchase and sales contract. The parties involved in the purchase process are generally identified before every other detail follows. This part of the contract specifies who the buyer is and who the seller is, and also goes further to give a brief description of who both parties are.

However, it is possible to have multiple persons playing as the buyer or seller. In this case, every person

representing the buying or selling party, whichever the case may be must have their signatures on the contract to show their agreement.

  1. Purchase and sale agreement

This part gives the document its name. The purchase and sale agreement section is the most important part of the real estate purchase and sales contract.

In this section, you’ll find a lot of legal terms that spell out who does what, at what time, where and how it would be done. This is also where the relevant rights are laid out so both parties are aware and on the same page as to what would happen.

This provision in the contract is set to achieve three things:

  • Inform both parties about their responsibilities and their rights.
  • Bring both participants peace of mind, and
  • Guarantee the commitment of both participants.
  1. Restriction clauses

Restriction clauses in the real estate purchase and sales contract is used to create and set boundaries to the provisions we mentioned earlier.

These restrictions will prohibit involved participants from going beyond the signed contract. And the violation of these rules would of course attract some legal consequences.

  1. Completion

This part informs what would happen once the purchase process is complete. It contains information such as other documents the buyer is expected to receive; also further actions the buyer is expected to perform to officially finalize the transaction.

Now that you have an idea of what a real estate purchase and sales contract should look like, how do you write one to facilitate the sales of your property?



The first step is to define the following:

  1. The address of the property to be purchased, as well as all required legal descriptions.
  2. The buyers’ names and addresses.
  3. The property’s price and the terms of the purchase.
  4. The closing date and costs.

With this information on hand, you can get a contract template online to follow, tweaking it a little to suit your purpose. But this is just one stressful way to go about it which may lead to future complications unless you have a property lawyer that would go through it after you are done.

But let’s show you a better way! The better way is to have a property lawyer draft the purchase and sales contract for you. Why? Because they are the expert in this field plus their services will save you a lot of complications in future.

But still, there is a more remarkable way to get this done.

How would you like to have a professional real estate purchase and sales contract made and at the same have your property sold? Yes, it’s possible.

Alexander Nelson Consulting is a real estate marketing company that can provide you with such a service; that dual package. We have an in-house legal team that will take care of the contract and our clients benefit from our various marketing platforms where we can have your property sold.



One thing worse than a lack of contract is a badly worded one. So you see why it is important to have the professionals in on this.

The purpose and significance of having a real estate purchase and sales contract is to make the intentions of the involved parties clearer. This is one goal that following the golden rules of advertising gives no result and effective sales techniques will come up short in helping a seller accomplish his sale.

Email: enquiries@alexandernelson.com


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personal brand

3 Strong Reasons to Sell Your Personal Brand as a Real Estate Business

Creating a personal brand for your real estate business may seem like a very simple thing, but do you know that it can be your most powerful asset that could change your sales results?

Think of organizations that have now become household names. How do you think they were able to achieve such publicity? Let’s face it! It wasn’t because they had the catchiest names or the best real estate marketing strategy. It was because they created a personal brand that’s relatable to the minds of their target customers.

In creating such brand personality for their businesses, they were able to get people to understand who they are, what they offer and the value they provide.

Now it is your turn! Let’s learn how you can define your brand.



As stated earlier, selecting a catchy name for your real estate business is not the primary aspect of personal branding. Though your business name distinguishes you from other real estate businesses, it will not do much to improve your sales unless a distinct quality service or product is on offer. But this is not to say that you shouldn’t be succinct when naming your business.

To define your personal brand, there are four things you need to figure out before you can brand yourself right and create the identity people want to get behind.

–         Brand Statement

–         Brand Values

–         Brand Attributes

–         Brand Aesthetics



A brand statement is among the first things you need to figure out to rightly brand your real estate business. Brand statements are short descriptive sentences that explain what you do and highlight what makes your company unique. Usually, a sentence or at most three sentences, a brand statement summarizes your expertise, mission, passion and promise to potential clients.

But here is the reason you should have one. An accurate and memorable brand statement is the best way to relate what you do to people without boring them with the details. It is also the commitment you wish to communicate to your customers and the target market as a whole.

Perhaps, you have one now that doesn’t quite capture your unique selling points? Not to worry, you can tweak it to have them included since you need them to differentiate your value proposition from that of your competitors. No rule states that your personal brand statement cannot be changed. However, organizations only change or tweak their brand statements when the existing one doesn’t describe or communicate their business focus as they grow.



It is advisable to figure out your brand values before you craft your brand statement. This implies that you’ll have it easier crafting a relatable brand statement if you already know the value you would offer.

For example, Alexander Nelson Consulting is a niche marketing and sales company in Nigeria, and we cater to real estate businesses, real estate investors, real estate agents and professionals alone, thus, our unique value propositions are these:

– We offer creative solutions to real estate businesses to enable them to achieve their set goals, and

– We match and connect home buyers/investors to suitable properties making the sales and purchase faster and a less-daunting experience.

These statements immediately clarify and communicate the benefits customers stand to gain when they choose to do business with us.

Another aspect of personal brand values you need to define is your core values. What are the guiding principles that drive your business? Customers are very keen on that information. This is because your cores values inspire the trust and loyalty you need to ensure your business’s success.

So think about how you carry out your business operations and the value you offer while doing so and begin to articulate it to form your brand values.



Your brand attributes form a part of your personal brand identity. They are qualities or characteristics that define your real estate business as a whole irrespective of what you do or sell. It also hints at your overall personality as an organization.

To identify your brand attributes, you need to look at your business as a person. Then, write down how you would describe it, with at most five different adjectives.

With this exercise, you will be able to discover your brand personality, decide and set the tone and voice for your company.



If we say that brand attributes project the personality of your company, then it is safe to say that brand aesthetics emphasize it. That is why the visual representation of your company is important. It demonstrates and establishes your brand personality, tone and voice.

Brand aesthetics begins with choosing the right colour or colour combinations but it doesn’t stop there. It also covers your graphics designs, your logo and its shape, your brand text and other elements that are crucial to identifying your business when communicating a message.

If your brand look expresses your company’s personality just right, you would be able to make a remarkable impression on your target audience. And when you do, you become memorable. Then, your customers will be able to tell your brand from a distance with just these brand elements even without them seeing your business name.

Having all of these figured out would help you create a personal brand identity that sells.



1. To stand out from the crowd

The first reason to sell your personal brand is to stand out from the crowd: differentiate yourself from your competitors.

Once you have successfully created a likeable and relatable identity, your customers and the market as a whole would be able to recognize your real estate business. They would be able to see your business as a distinguished brand that provides several quality services or products for their use.

2. To inspire trust, customer loyalty and build credibility

When you sell your personal brand as a real estate business, people trust the solutions you provide. You become a to-go expert when they need such services or products that you offer.

With more customers comes the word of mouth marketing that will build you a sterling reputation and good credibility in the real estate business.

3. Brings Focus to Your Business

Selling your personal brand brings focus to your real estate business. It helps you reorganize your priorities and ensure you are reaching the right people.

Paying attention to your core offering as a real estate business will establish your authority in the field and emphasize your value proposition.



In summary, you need to be authentic and consistent with branding if you want your real estate business to become a household name: not just a household name, but one that delivers on its promise.

Branding your real estate business may seem like a simple thing, but you know that it can be more complex than it looks. But, the good thing is that when done right it can improve your sales results.

At Alexander Nelson Consulting, we offer brand consultancy services that would assist you in creating a unique and impressive brand identity for your real estate businesses. We also provide other marketing services that would help you increase your brand awareness among your target audience.

What are you waiting for? Now it is your turn to define your brand.


Email: enquiries@alexandernelsonconsulting

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Real Estate Marketing Strategy

5 Top Ways to Get the Best Out of Your Real Estate Marketing Strategy  

For every set goal you want to accomplish, you need a plan of action to see it through. This plan of action is your marketing strategy or marketing ideas. You can adopt several real estate marketing ideas to expand your real estate business. No matter the one you decide on, it can be replaced with another until you get your desired results, but there are some fundamentals you should not compromise on.

These fundamentals are the primary steps you ought to put in place to ensure that you not only generate leads but turn them into paying customers. These basic steps help guarantee your success as a real estate business.

Wondering what these fundamentals are? See the top 5 steps that make up the list.

Ways to Get the Best Out of Your Real Estate Marketing Strategy

  • Make Your Website SEO Friendly
  • Establish a Solid Presence on Social Media Platforms
  • Consider Social Media Advertising
  • Leverage Search Engine Marketing
  • Keep up communication with Email Marketing


  • Make Your Website SEO Friendly

Your website is an online shop for your real estate business. It is a digital platform that informs your potential clients of who you are, what you do and what they should expect from you. For every real estate marketing strategy, you use, your goal should be to get more visitors to your website to learn more about what you offer.

But the question is, how do you get more visitors to your website when you are not visible? This is where SEO comes in.

Search Engine Optimization (SEO) is the process of increasing your online visibility on the search engine result page (SERP). When you optimize your website for search engines to access it, it becomes SEO friendly.

How do you Optimize Your Website?

First, find out what your competitors are doing. If there are top competitors who rank high on Google’s search engine result page, you should investigate; investigate what they have done over time to earn that rank on Google, and see how you can improve on it to do better. One of the things you would discover is their use of researched keywords.

Researched keywords are words, terms and phrases your potential customers may search for to find the information they seek. When you have these words reasonably woven together to write the content on your website, it triggers your website’s presence on the search result page.

Research keywords are the bedrock of optimized websites. So if your website content has none of these keywords infused in it, then it’s time to rewrite your website copy or most probably rebuild your website. You would need a skilled copywriter to help you achieve this.

In the same vein, you would want to ensure your website is user-friendly. This means making sure that your website is easy to navigate and loads quickly so that visitors can have access to information on time. Another aspect is to ascertain that your website has an appealing responsive design that can adapt to every screen especially mobile devices. Since most people often search for things on the go, it is a good idea to be discovered when they search using their mobile phones.

You can also optimize your website by updating it regularly. One way to update your website is through well-written and engaging blog content that your potential clients may enjoy. You may enlist the help of a content writer or do it yourself. But remember, these blog contents must be written with researched keywords as explained to improve your online visibility. With more SEO content on your page, the search engine rewards you with a prominent spot on its result page so potential clients can easily find you to do business.

Optimizing your website is one of the digital marketing services that real estate marketing agencies offer. Real estate marketing agencies have the knowledge and experts you need to create an SEO friendly website that supports your real estate marketing strategy.

  • Establish a Solid Presence on Social Media Platforms

A solid presence on social media is another way to get the best out of your real estate marketing strategy. It is not enough to be on social media platforms, but you need to be very active. You can have a strong presence on social media platforms by building massive followership and constantly interacting with them.

How do you increase your social media following?

Primarily, it is by sharing entertaining and educating content that aligns with your business. When you share helpful and engaging content with your followers, you will find yourself with potential and loyal clients for your real estate business soon enough. However, it is crucial to do a competitor analysis first.

This is so that you know what works and what doesn’t.

Improving your social media presence requires dedication and time that you may not have. For this reason, a social media manager would be the right person to manage your platforms to get you quality results.

  • Consider Social Media Advertising

Social media advertising is one of the basic steps you can capitalize on to get the most out of your real estate marketing strategy. Social media advertising is when you utilize social media ads to expand your reach as a real estate business. With these ads, you can reach more people other than your followers on social media, gaining more prospective clients as a result.

With its targeting feature, selling and advertising to the target audiences of your real estate business has just become a lot easier and more cost-effective.

  • Leverage Search Engine Marketing

Remember how we said it is paramount to rank high on the search engine results page? This step is another way to take a prominent position on search engines. Search engine marketing, also called Pay-Per-Click (PPC) is similar to social media ads because you pay a small fee when a person clicks on your ad. But only this time it is done on search engines.

Search engine marketing is vital to your real estate marketing strategy. It is a fast means to get potential clients. Here is how you do it. You create an ad copy using researched keywords that your potential clients may search for, position it well on the ad platform and ensure you have a ready landing page where you send those who will click on the ad.

With each click on the ad, your number of leads and prospective clients increase.

  • Keep up communication with Email Marketing.

You have not gotten the best result from your real estate marketing strategy if your leads are not paying clients yet. So you need to carry out one more process to make it happen. That process is called Email Marketing.

With so many leads from your website and social media, it is necessary to keep up communication until you have their final decisions. These nurtured relationships via emails are crucial to your real estate marketing strategy and the results.

But how do you get these emails first?

To build an email list, you need to offer something of value in exchange for the emails. These valuables may be an eBook, video content like webinars or other helpful information that potential clients would be willing to access in exchange for their emails. Then, you can send them relevant emails using email automation software at regular intervals. You can also craft a series of newsletters as a monthly share to inform them of different discussions.


Your real estate marketing strategy will only be successful if you maximize different means to convert your leads to paying clients. With these fundamentals in place, you can achieve that goal of conversion.

Do you require a professional to help in this regard?

Alexander Nelson Consulting is an advisory, marketing and sales company that provides support to real estate businesses. We offer several digital marketing services such as Website design, SEO, content writing, copywriting etc. We assist real estate businesses to achieve tangible and quality results from their real estate marketing strategy.

Email: enquiries@alexandernelson.com























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marketing materials

How Printed Marketing Materials Can Help You Win the Day Among Competitors

Our client, James Cubitt Facility Managers (JCFM)– a facility management company that provides quality facility management services wanted to promote their service product designed for private homeowners, and they wanted this promotion at The Banana Island Festival of Cultures.

The Banana Island festival of Cultures is a festival to celebrate the African heritage and beyond. It is a lively outdoor event with an opportunity for brands to promote their products and services.

Now, here is the obvious question: How can a professional service company inform the attendees of their services without distracting the main program?

It is only with the use of printed marketing materials, of course.

As one of the registered vendors at the festival, James Cubitt Facility Managers (JCFM), had a spot at the event venue. Armed with these printed marketing materials, they were able to win the day. First distinguished by their display stand and then the flyers, they capture the attention of several guests in attendance.

They engaged participants in conversations about their On-call services and the value offered with this facility management package. At the end of the promotional campaign that day, JCFM received several inquiries from potential clients, and their On-call service package became a more popular service product among owners of private residences.

Even in the digital era, printed marketing materials still have their usefulness.

What are Printed Marketing Materials?

Printed marketing materials are tangible marketing assets that businesses use to inform potential clients about their company, products and services. They may share these materials to present special offers and products or use them to create awareness for their brand. Whichever way, it is an effective way to keep your business topmost on the minds of your potential customers.

Now, whether you are a new business or a well-established one, you need marketing materials to help drive business growth. They are the keys to your success in business. Printed marketing materials can help you reach your target audience in situations when it is apparent that you can’t use digital means. And even when you can, they can be used simultaneously with digital marketing collaterals to create a holistic campaign to achieve your goal.

How Printed Marketing Materials Help You Win the Day

  1. Printed Marketing Makes Your Brand Memorable

Unlike its digital counterparts, print marketing materials are less intrusive. With so many online advertisements going on the internet today, your prospects and customers are certainly overwhelmed. How do you get them to focus on your business and offers? Leverage the power of print.

When your prospects have these marketing materials in their hands, you have successfully stood out from the competition and redirected their attention to your business, at least at that moment. Considering that they will concentrate on the materials for more than just a few fleeting seconds, you will have your brand engraved in their minds.

  1. Printed Marketing Materials Are References

Marketing is a never-ending process with printed materials. Printed marketing materials are long-lasting promotions that prospects may save to engage with you at a later date or perhaps give you a referral.

Remember, since they hold it in their hands and have it in their minds when you make a strong enough impression, they can carry your materials anywhere.

  1. Printed Marketing Materials Reinforce Brand Loyalty

With printed marketing materials, you make it easier for your loyal customers to promote your business, whether solicited or unsolicited. Word of mouth marketing is that natural campaign that happens when your customers are satisfied.

At this time, it would be much better to have a physical representation of your brand so that when they tell others about the value that you offer through your business, they can give out a handy reminder.

  1. Printed Marketing Materials Lends Credibility to Your Business.

To do business with you, your potential customers must believe and trust your business. Some prospects only trust the information they see on printed marketing materials rather than what they see online.

Now wouldn’t you love to win those prospects also together with those who don’t mind reaching you online? Why focus on one when you shouldn’t miss out on both?

Seeing as how you can benefit this much using printed marketing materials, here’s a list of marketing materials you would want to make ready and accessible for use.

Different Types of Printed Marketing Materials You Need

  1. Business Cards

Yes, the humble business cards. A business card is a small helpful marketing material that should have your basic information. It should include your contact details, and its design should be consistent with your branding. It is most crucial to have your business card with you at all times.

Who knows when you might make a sale?

  1. Flyers

Just like our client, James Cubitt Facility Managers (JCFM), you can also win the day with a customized flyer. A flyer is a small handbill that helps you spread the word about your products, services, offers and events. You can print them in bulk and strategically hand them out to achieve your purpose.

  1. Posters

A Unique and Visually attractive poster is one of those printed marketing materials that help you create a strong impression as a business. When put up in a public place, it becomes an attention­-grabbing sign that displays essential information.

It is most effective to relate that big announcement/ vital information you wish to share on posters.

  1. Outdoor Signs

Signs are a great way to help prospects and customers identify and recognize your brand. From fancy expensive digital signs to durable ones, billboards and banners for outdoor advertising, they all work together to help you mark and emphasize your presence.

  1. Letterheads

A custom letterhead shows your professionalism as a business. It is a printed material used for personalized communication with leads and clients from your marketing efforts communicating the value you provide.

  1. Brochures

Brochures are marketing materials that help you tell your story as a business. It is a summarized printed version of your website for potential clients to learn more about your business. Brochures can come in different sizes and styles, depending on your preference.

However, if you must design a brochure that would impact your marketing efforts positively, it must have your brand elements and the necessary information that would drive the intended result.

Where do you begin? Follow the steps.


Steps to Create Effective Printed Marketing Materials

To win the day in every marketing outreach, you need effective marketing materials. So what are the steps to creating one?

  1. Choose a print product that will resonate with your target audience/market

You may not need all of these printed marketing materials at once. However, there may be one or two that would help you accomplish your purpose of marketing. Settle for that, then begin to make production plans.

But first, have you considered if it would be possible to engage your potential customers with your choice? For instance, you want to enlighten the general public about a new offer, and your choice was a flyer. Only a limited number of people would certainly know about this information. But if you include a billboard or banner, it would be possible to reach a higher percentage of prospects.

2. Collect the information you want to share

Information such as your contact details, business name and logo are non-negotiables on marketing material. A compelling copy that clearly explains the intended message is also a necessity.

All of these with an eye-catching design makes it easy to engage potential clients.

3. Be Consistent with Branding

In your design and message, be consistent with using your brand elements. Whether it is a font, colours or tone of voice that sets you apart from other brands, it is essential to stick with it. You do not want to confuse your prospects and clients alike. Consistency across all printed marketing materials is one way to ensure credibility for your business.

It is Your Turn to Win the Day

The usefulness of printed marketing materials, especially in this digital age, has been underrated. But now that you know how advantageous it can be to include these materials as a part of your marketing collateral, you are well on your way to seize every marketing opportunity – especially those offline.

Do you want to win the day, generating leads and acquiring new businesses? Let’s help you give your prospects and clients a memorable and handy reminder of your business.

Email: enquiries@alexandernelson.com

































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sales techniques

Effective Sales Techniques to Sell Your Real Estate

Selling is an iterative process, and so it can get tiresome for every salesperson. Particularly, if there is a hitch in achieving consistent transactions that would help you meet your targets. For this reason, it is most crucial to have sales techniques that would give you a win always, keeping up your enthusiasm and confidence to meet those targets.

What are Sales Techniques?

Sales Techniques are methods used in selling products and services to prospective customers. It begins at the level of lead generation up until the point when there is a closed transaction.

Irrespective of whatever you sell, properties or other real estate products or services, there is nothing more imperative than prospecting. Prospecting is what creates your opportunity to sell. For without these opportunities, there would be few chances to have closed deals.

Now, think about the different sales techniques you have used overtime to keep up sales, engage and secure prospective customers. How effective are they in achieving your desired results?

Well, it’s time to learn how to be meticulous in your sales processes and instigate continuous sales as expected.

 4 Effective Sales Techniques to Sell Your Real Estate

  • Have a Strategy for lead generation

Creating leads isn’t always the most enjoyable aspect of your job as a salesperson, but it is essential if you want constant sales. It means then that the number of leads you get would be equal to the number of prospects you can start having conversations with about your offer.

But the question is, how do you go about getting these prospects?

Do you randomly talk to people and hope they somehow have an interest in what you are selling? Or do you find these prospects with a strategy up your sleeves?

When you are systematic in generating your leads, it means you are working with a strategy. To start with, research the people who would most likely be interested in what you are selling. Researching the target market is a crucial process for a salesperson. If you don’t know who you should be talking to you, how do you find them?

When you identify who they are and where to find them, what’s next?

Decide on the number of prospects you’ll need to meet your target. Come up with a realistic and achievable number considering the market you are catering to. For instance, the target number of prospects for luxury real estate would differ from that of a standard residential property. Luxury real estate takes a long time to sell, and as such, you may be opportune to find just a few committed prospects at a given time.

Then, work with the numbers -how many prospects you want at a given time. So say you want to have 50 persons you want to be talking to per month. This then becomes the set goal that would inform your plan. Perhaps, a weekly calendar to determine how many appointments you need to secure to guarantee the number of prospective customers you want.

  • Build a Comfortable Relationship with Prospects

Now that you have your prospective customers lined up, this next sales technique preaches the message relationship before sales. Here, you are advised to avoid the temptation of selling immediately, but instead, opt to build a comfortable relationship. This sale technique appeals to the human nature which your prospects have. With this connection, it becomes increasingly easy to do a sales pitch.

Are you trying to request a meeting or sell your products or services?

A comfortable relationship goes a long way to get you an affirmative response.

  • Sell with the Understanding of Customer’s Perspective

You have a cordial relationship with your prospects, then present your products or services to them. But just a moment, were you able to identify their challenges? How does your offer help resolve their issues?

If you haven’t recognized their pain points and don’t know how your offer can serve as a solution to them, then there is no way you can sell from your customer’s perspective.

This sales technique is all about getting to know the desires of your prospects so you can present your products and services that suitably tackle those needs. You may have to start with finding ready answers and clear responses to typical questions, also understand their expectation of your products and services.

With this information, you are not only prepared to sell from your prospect’s perspective, but you are prepared to handle disproof that may spring up.

  • Follow-up enthusiastically

Following up is just as the term connotes. This sales technique is all about keeping on; continue. Follow-up with your prospects, and do it with enthusiasm. No matter what stage of the sales conversation you are in, keep on the relationship. Why? That’s the way to close the deal.

Sometimes, prospects may take a longer time than anticipated to make a buying decision. They may need more clarification about your offer, be there to give a more detailed description. They may need to have more meetings, be available. All of these shows your commitment to close the sale.

Even when there is no closed deal, maintain the relationship. There may be opportunities for you to up-sell or cross-sell in the future.

Conclusion on Sales Techniques

The advantage you get from an effective sales technique is consistent sales. This sales process ensures you have enough business in the future. Not just that alone, but a detailed approach to achieve measurable success.

Do you need a dedicated sales team equipped with these selling techniques?

Alexander Nelson Consulting is a real estate advisory, sales and marketing company that helps you accomplish increased sales in your real estate business. We provide advisory services, marketing solutions and workable sales processes to reach your sales targets, exceeding them in good time.

For more information, get in touch with us!

Email: enquiries@alexandernelson.com

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sales and marketing advisory services

5 Convincing Signs You Need Sales and Marketing Advisory Services for Your Real Estate Business

In today’s fast-changing and competitive real estate market, you need some form of expertise to tip the scales in your favour. Now more than ever, it is crucial to be well-positioned to take advantage of every opportunity to increase sales and attract new businesses. This is the edge that sales and marketing advisory services provide. It helps you position your business to achieve higher prospects and maximizes your returns.

Do you wish to know how to get your business on the right track to accomplish your set goals in this demanding market environment? Let’s start from the very top.

What are Sales and Marketing Advisory Services?

Sales and marketing advisory services are helpful recommendations given by experienced sales and marketing consultants to support your business in achieving growth goals.

These services enable you to make decisions that would impact the development and growth of your business positively. The advisory services that span the entire sales and marketing process are what points you in the right direction.  

Why does Sales and Marketing Advisory Services Matter?

Sales and marketing advisory services help you identify winning strategies to move your business forward. Professional advice from an expert can give you valuable insights to improve your business and provide objective answers to pertinent questions you may have.

There are several other benefits of sales and marketing advisory services. With such expert advice, you can develop techniques and tactics to deliver projects on time and within budget, plus get the guidance and moral support needed to undertake a project. Also, sales and marketing advisory services expose the different perspectives in marketing and sales ideal for your business.

Signs You Need Sales and Marketing Advisory Services

Getting expert advice to scale your real estate business can happen at any time. It could be when you are just starting or at the moment you wish to expand your market reach. But, usually, your need for advisory services may not follow these timelines. So, the question is, how do you tell when you need assistance to get your business where it ought to be.

Here are five (5) signs that show you need sales and marketing advisory services.

  1. Lack of Structural Approach

A process-oriented approach is what sets you apart from your competitors. There may be times when finding the next profitable opportunity is not the issue, but the method of delivery. At those times, you need sales and marketing advisory services – you need expert advice.

Having a structured approach gives you the “divide and win” strategy where every project is broken down into several smaller modules and is easily completed. This approach births consistency which your valued clients can trust.

  1. Growth strategy and Planning

Your need to grow and expand your business reach is another indication you need sales and marketing advisory services. Experienced sales and marketing consultants have a proven track record of implementing time-tested processes that can guarantee your business growth.

To achieve your growth goals, first, they help you develop an effective sales and marketing strategy. Next, they assist you to deliver better results through mentorship and their resourceful network.

  1. Coaching

Do you perhaps require training to reach your goals faster? Sales and marketing professionals can provide you with expert guidance at every step.

With sales and marketing advisory services, you can get the knowledge and appropriate tools you need to set yourself up for success in the demanding market environment.

  1. Scale-up Support

Sales and marketing advisory services give you the support you need to scale your business. It exposes areas where it is necessary to take action to improve your sales and marketing.

Drawing from a range of experience across different markets, sales and marketing consultants help you identify gaps in your strategies that need to be fine-tuned and various opportunities available.

  1. Product-Market Fit Analysis

If you need to determine how suitable your product is for the market, it is essential to get a product-market fit analysis from the experts. You can get a detailed market analysis to match the right services/products to the right prospects.

Sales and marketing advisory services gives you access to the information that can go a long way to create demand for your offers and ensure rapid business growth.

Also, it can help you discover and determine how to reach the right customers using the best sales channels.

Find a Trusted Advisor and Maximize Your Returns

Now that you understand the benefits of sales and marketing advisory services and signs to tell when you need them, finding a trusted advisor to guide you in your sales and marketing process is all you need to make a world of difference.

At Alexander Nelson Consulting, we share our expertise to build you a roadmap to grow your real estate business. We help you develop productive strategies and action plans to grow your business. Also, we give you suitable recommendations that drive better results. Let’s help you improve your bottom-line and customer satisfaction.

Phone number: +234 904 000 6627, +234 904 000 6628

Email: info@jamescubittfm.com

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digital marketing

Essential Digital Marketing Services Your Real Estate Business Needs in 2021

It’s no doubt that traditional marketing has earned you some results. But how would like to take it a notch higher with digital marketing?

What is Digital Marketing?

Digital Marketing is using the internet and several other digital platforms to promote your brand, products and services. It is sometimes called Internet marketing or Online Marketing.

This marketing type uses a targeted approach in reaching people who may likely be interested in your business offer, unlike the traditional marketing campaigns that speak to the general public.

That way your marketing effort is concerted and gets more positive results as intended.

Why Your Real Estate Business Needs Digital Marketing Services?

The primary reason is that it helps you achieve measurable results while saving you time, money and resources. Who wouldn’t want to achieve more with less?

Getting found in the competitive real estate market is no easy task. Hence, the reason you need marketing solutions tactics that will propel you as a brand to the face of your ideal customers. With digital marketing, you have the opportunity to market your brand, products and services to your target customers around the clock at a low cost. You also get to grow your brand’s visibility, customers base and business in the long run.

To get started attracting business leads online, you will need a digital marketing strategy. It is the blueprint that guides your marketing efforts to ensure ultimate success. Your digital marketing strategy may involve one or more digital marketing services depending on the intended result you wish to achieve.

Here’s a list of digital marketing services your real estate business needs for profitable results:

 Website Design

Just as you have a physical office where you do business, you also need a place online to showcase your offers to prospective customers when they search online. Creating an online presence for your business starts with a functional website that has the necessary information.

Website Design and development is a digital marketing service your real estate business needs so that your potential customers can find you on the go when they wish to, irrespective of the time and location.

Search Engine Optimization (SEO)

Search engine optimization is an essential online marketing service that affects the possibility of your business appearing in search engines when people search for things relating to your business.

It is what nudges the search engines such as Google to enlist your business on the result page. SEO is the main criteria necessary to increase the visibility of your website and other digital platforms. When the content on your website and digital platforms are well-optimized for search engines, your business takes a prominent spot online. Then, prospective customers can see and easily reach out to you.

Here is how SEO works. Researched keywords are used to write the information you provide for your website and online platforms. When prospective customers enter such keywords into search engines to get what they want, your business appears.

 Search Engine Marketing (SEM)

Search engine marketing is also a means to boost the visibility of your website on the search engine result page, as SEO does. But it is different from Search engine optimization.

While SEO only uses researched keywords to ensure your business visibility online, search engine marketing uses paid advertisements to achieve this goal. To get the best result from SEM, your website and online platforms should first be optimized for search engines.

This means that SEO comes before SEM. Those researched keywords weaved into your content are the triggers you need to prompt engagement with your target audience. If you intend to reach a larger audience than you already do, this is a digital marketing service you would want to explore for more profitable results.

 Content Writing

For every digital marketing strategy, you need great content to help you connect with your target audience. Content writing is the foundation of every brand’s digital marketing strategy.

Whether you aim to create awareness, tell your business story, sell your property or market your services, it is paramount to have precise information that grabs and keeps your customers’ attention, also conveys the message.

Content Marketing

Content marketing service deals with the creation and distribution of content. Not just written pieces like articles and blog posts, but other valuable content formats such as videos that serve to educate and engage customers, build customer relationships and stimulate interest in your products and services.

Sharing valuable and evergreen content that delights, entertain and enlighten your market audience places your real estate business topmost in their mind.

Social Media Marketing

Social Media Marketing is a digital marketing service that enables you can market your brand, products and services to target audiences on social platforms.

Your customers and prospects are on social media, so your business should be there too.

Social media marketing allows you to reach your prospects faster. On social media platforms, you can give real-time responses to customer queries building strong customer relationships.

At Alexander Nelson Consulting, we help you with customized digital marketing services that serve your unique business needs. We are a niche advisory, sales and marketing agency focused on growing real estate businesses just as yours.


Now that you understand how digital marketing services can help you achieve more profitable results. Contact us today. Let’s assist you in leveraging precise audience targeting to increase your market reach and grow your business.

Email: enquiries@alexandernelson.com


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real estate brochure

Why Real Estate Brochures Are The Keys To Winning Your Next Client

There are several marketing material options that a real estate business may choose from when creating awareness about its brand. One of these choices is a real estate marketing brochure. Nothing does it more than a carefully thought out brochure with a message that is just right.

Like other promotional marketing materials, real estate brochures are handy reminders of your real estate business. They are used to attract and persuade potential clients, also help convey important information to them.

So whether your goal is to get new buyers for your property, engage with existing clients or create awareness for your business, products and services, a real estate marketing brochure keeps your brand within reach, quite literally, in their hands, but also their minds.

What’s unique about a Real Estate Brochure?

A Real estate brochure is a formal print material that helps real estate businesses promote interest in their offers, inform about new additions, increase regular sales and give announcements. In all simplicity, it is an essential part of your real estate business branding process.

If used accurately and distributed tactically, a real estate brochure can become an active part of your marketing strategy that improves your customer reach.

Are you thinking to expand your real estate business visibility? Creating a good marketing brochure is a step on the right path towards achieving that goal.

One other interesting fact about a real estate brochure is that it is a one-time publication, but this doesn’t mean that you cannot update any time. There might be a need to feature new information, or a need arises to improve on the aesthetics conforming to current trends. That is the time to update your real estate brochure. Information on it can be years old but must be relatable enough to create positive press about your business.

Next, real estate brochures are obligatory sales tools if your real estate services/products are aimed at investors or other businesses rather than customers. It is an organized way for businesses as prospective clients to learn about your brand. It speaks a lot about how professional your brand is.

How to capture your audience interest using a Real Estate Brochure?

A real estate brochure that will capture your audience attention must have a visually inviting layout, a consistent look across the fold, and sufficient information to prompt necessary decisions. But this is just the result of a well thought out process. The question to ask is this – What do I need to create an appealing real estate brochure.

First, you need understanding. Yes, you need to understand that a real estate brochure can be promotional or introductory. If it is promotional, you want to raise awareness about your products/services, whether new offers or existing ones. But when your real estate brochure is introductory, it provides general information about your real estate business; who you are as a brand, what you do and what you stand for.

Understanding whether you want a promotional or introductory real estate brochure will go a long way to making your creation process easy. Your choice will serve as a guide on how to structure your content, decide what fold option is suitable, and even the information to provide.

Sometimes, a promotional and introductory real estate brochure may have the same information but what differentiates them is the focus. Are you emphasizing your services or your company profile (Who you are as a brand)? That’s the difference.

Again, promotional real estate brochures may or may not have the company’s description. The logo and contact information suffice as a brand identity. But introductory real estate brochures must bear the services a real estate business offers. Why? That is the only way to signal the value you provide as a business.

How Real Estate Brochure became more effective?

As we move away from ink and paper (print brochures) to online brochures, marketing in real estate gets even better. Online real estate brochures are interactive and are even more efficient to facilitate networking opportunities. Now capturing your audience interest just got easier.

With remarkable features such as the possibility of personalization, quality mobile experience, eligible tracking opportunities, and ease of navigation, you can now reach as many clients as possible with just a click (sharing capabilities). The benefits of online brochures can’t be underrated. Online brochures ensure potential customers and clients have access to enough information about your brand and the value you provide anytime!

Are you having trouble deciding if you need a promotional or introductory real estate brochure? Advice is on hand from Alexander Nelson Consulting – a real estate advisory, sales and marketing agency that can offer you suitable recommendations for better market insights. Contact us.

Email: enquiries@alexandernelson.com

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Real estate Advertising

The Golden Rules Of Real Estate Advertising

Have you heard about the principle of treating others the way you want to be treated? That is the universal golden rule.

In real estate advertising, it is no different. The golden rule of real estate advertising is to reach out to your target audience just how you would appreciate it if you were a target audience yourself.  So if you would not love a dull and less engaging real estate advert, then don’t expect your audience to love it either.

A non-converting real estate advertisement is synonymous with having no advertisement at all! It then means that if you must get your desired result, you should be ready to do all it takes to change your ‘for sale’ signpost into ‘sold’.

To do that, you will need to create an elaborate marketing plan, get familiar with practical advertising tips and  prepare a marketing mix that’s effective in engagement. As simple as this may sound, you need a real estate marketing agency to make it work. Why not a regular advertising agency, you might want to ask?

A real estate marketing agency is a niche company focused on just the advertisement of real estate in all its forms. Hence, as regards adequate and current knowledge about market prospects and trends, they have that at their fingertips, talk about the latest designs and approaches that your target audiences can relate to, they have the information you seek.

Real estate marketing agencies know how critical real estate advertising is to accomplishing successful sales. Now the question is, how strongly do you want to push for sales?

If the answer to this question is very strongly, here are three (3) steps to follow to create real estate advertisements that convert, obeying the golden rule of real estate advertising.

Advertising That Adheres To The Golden Rule

Advertise with the truth

Advertising with the truth means what it is- The truth! It goes a long way to build customer trust and showcase your brand’s integrity. You may have the best designs, engaging contents and beautiful property but, if the truth about your property is unclear, not communicated, or deliberately left out, then your audiences will not be willing to engage you.

And if they do engage you, you will have many problems on your hand afterwards because what they expect may likely not be what your property offers. So what is your truth? Your truth is the main features of your property.

So, if your property has 2 bedrooms, no gym facility, a little garden, state it. It is much better to sell what is than what is not.

Advertise with an emotion

Have you seen an advert that tugs at your heartstrings, inciting some emotions in you, and instantly, you felt you could relate to the advert? You must have. That is what advertising real estate with emotional appeal entails.

But the trick to this is that you must decide first on the feeling you want to provoke from your audience bearing in mind that the ultimate goal is to get them to buy.

Relatable images and very impactful text helps you appeal to your audiences’ emotion when advertising. Always bear in mind to channel one emotion per real estate advert.

Advertise with a story

Advertising real estate with a story is one way to ensure your audience would not forget you in a hurry. Everyone loves a good story, so find the story behind the home you are about to advertise.

Remember that marketing is not about you, and it can never be. It’s all about your target audience. Make your buyers the subject of your story then you will find it easier to communicate the property value.

Do you have a unique property you wish to sell?

Alexander Nelson Consulting is a unique real estate marketing agency that brings its experiences to bear when executing advertising projects for its clients. With our expertise, we help bring you closer to your target audiences. We match your home with suitable buyers.

Email: enquiries@alexendernelson.com


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real estate marketing brochure

5 Features Of A Good Real Estate Marketing Brochure

Are you looking for an effective means with a relatively low-cost budget for your real estate product promotion?


A marketing brochure is an exact option with such specifications. It is a pocket-friendly informative print material that helps real estate companies concisely present their products and services to customers.


Choosing the right real estate marketing brochure option for your purpose


The first step to creating a good marketing brochure to accomplish your purpose is to determine what fold option would work for your marketing promotion. Real estate brochures come in varying sizes, paper types and fold options.


So if you have more information to share, a tri-fold brochure is an ideal option for you, but if the information you have is less, a bi-fold brochure is sufficient. The baseline for your choice should be the amount of content you have.


Characteristics of an effective real estate marketing brochure


Blended Colours

An effective real estate marketing brochure has an even colour scheme. Whether you choose to have two or more colours, the secret to an attractive brochure design is colour blending. A real estate marketing brochure with blended colours is eye-catching and sparks the interest to read.


Hence, the reason you need a professional to create your marketing brochure. A professional graphic designer understands colour gradients, so with this information ensures a smooth colour transition when designing to give your brochure an irresistible appeal.


However, the colours used must reflect your company culture because it serves as a visual brand to your customers.


Simple Data placement

Here, simple data placement means arranging information on the brochure in a way that is easy to read and comprehend. Simplicity brings order to your design.


It is advisable to use more data visualization than text due to the short attention span of customers. Data visualizations help communicate complex information quickly.  


 Useful content

 Relevant information is what makes up the contents of your marketing brochure. Standard information such as your company logo, company name and tagline are constants and should not be left out. All information on the marketing brochure must be relevant to achieving the set goal – why you wanted a marketing brochure in the first place.


Contact information, photos, significant icons, product/service details are essential parts of a marketing brochure that come together to create a unifying piece that you want your target audience to notice.


It also means that when designing a real estate marketing brochure, it must be target-specific. The choice of words used and other elements must speak to the target audience of your products.


A compelling call-to-action

 A real estate marketing brochure is not complete without a call to action. A call–to–action is that statement that tells every customer what you expect from them. Call- to actions may be a one-word statement or a phrase, but it must be compelling enough to prompt an action.


An overly long statement as call-to-actions takes up space on the brochure but do not produce the desired result. Highlight call-to-actions with bright colours, and use relevant icons as indicators to set them apart.



 An effective real estate marketing brochure has the merits of balance and uniformity. These qualities show professionalism.


Your marketing brochure must have a consistent flow in message delivery. Images used should be of equal quality (high quality), fonts used should be uniform, and most importantly, it should be legible to read.


The secret to creating effective real estate marketing brochures is to design to fit your content, not the other way around. You mustn’t forcefully adapt your content to a particular brochure design, but create one that suits it well and help engagingly convey your message.


Do you need one that would help you convert your leads to paying customers?


Alexander Nelson Consulting helps brands speak their intent and achieve their goals through visually attractive and captivating brochures. Get in touch with us!

Email: enquiries@alexandernelson.com

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