Posts by admin

marketing materials

How Printed Marketing Materials Can Help You Win the Day Among Competitors

Our client, James Cubitt Facility Managers (JCFM)– a facility management company that provides quality facility management services wanted to promote their service product designed for private homeowners, and they wanted this promotion at The Banana Island Festival of Cultures.

The Banana Island festival of Cultures is a festival to celebrate the African heritage and beyond. It is a lively outdoor event with an opportunity for brands to promote their products and services.

Now, here is the obvious question: How can a professional service company inform the attendees of their services without distracting the main program?

It is only with the use of printed marketing materials, of course.

As one of the registered vendors at the festival, James Cubitt Facility Managers (JCFM), had a spot at the event venue. Armed with these printed marketing materials, they were able to win the day. First distinguished by their display stand and then the flyers, they capture the attention of several guests in attendance.

They engaged participants in conversations about their On-call services and the value offered with this facility management package. At the end of the promotional campaign that day, JCFM received several inquiries from potential clients, and their On-call service package became a more popular service product among owners of private residences.

Even in the digital era, printed marketing materials still have their usefulness.

What are Printed Marketing Materials?

Printed marketing materials are tangible marketing assets that businesses use to inform potential clients about their company, products and services. They may share these materials to present special offers and products or use them to create awareness for their brand. Whichever way, it is an effective way to keep your business topmost on the minds of your potential customers.

Now, whether you are a new business or a well-established one, you need marketing materials to help drive business growth. They are the keys to your success in business. Printed marketing materials can help you reach your target audience in situations when it is apparent that you can’t use digital means. And even when you can, they can be used simultaneously with digital marketing collaterals to create a holistic campaign to achieve your goal.

How Printed Marketing Materials Help You Win the Day

  1. Printed Marketing Makes Your Brand Memorable

Unlike its digital counterparts, print marketing materials are less intrusive. With so many online advertisements going on the internet today, your prospects and customers are certainly overwhelmed. How do you get them to focus on your business and offers? Leverage the power of print.

When your prospects have these marketing materials in their hands, you have successfully stood out from the competition and redirected their attention to your business, at least at that moment. Considering that they will concentrate on the materials for more than just a few fleeting seconds, you will have your brand engraved in their minds.

  1. Printed Marketing Materials Are References

Marketing is a never-ending process with printed materials. Printed marketing materials are long-lasting promotions that prospects may save to engage with you at a later date or perhaps give you a referral.

Remember, since they hold it in their hands and have it in their minds when you make a strong enough impression, they can carry your materials anywhere.

  1. Printed Marketing Materials Reinforce Brand Loyalty

With printed marketing materials, you make it easier for your loyal customers to promote your business, whether solicited or unsolicited. Word of mouth marketing is that natural campaign that happens when your customers are satisfied.

At this time, it would be much better to have a physical representation of your brand so that when they tell others about the value that you offer through your business, they can give out a handy reminder.

  1. Printed Marketing Materials Lends Credibility to Your Business.

To do business with you, your potential customers must believe and trust your business. Some prospects only trust the information they see on printed marketing materials rather than what they see online.

Now wouldn’t you love to win those prospects also together with those who don’t mind reaching you online? Why focus on one when you shouldn’t miss out on both?

Seeing as how you can benefit this much using printed marketing materials, here’s a list of marketing materials you would want to make ready and accessible for use.

Different Types of Printed Marketing Materials You Need

  1. Business Cards

Yes, the humble business cards. A business card is a small helpful marketing material that should have your basic information. It should include your contact details, and its design should be consistent with your branding. It is most crucial to have your business card with you at all times.

Who knows when you might make a sale?

  1. Flyers

Just like our client, James Cubitt Facility Managers (JCFM), you can also win the day with a customized flyer. A flyer is a small handbill that helps you spread the word about your products, services, offers and events. You can print them in bulk and strategically hand them out to achieve your purpose.

  1. Posters

A Unique and Visually attractive poster is one of those printed marketing materials that help you create a strong impression as a business. When put up in a public place, it becomes an attention­-grabbing sign that displays essential information.

It is most effective to relate that big announcement/ vital information you wish to share on posters.

  1. Outdoor Signs

Signs are a great way to help prospects and customers identify and recognize your brand. From fancy expensive digital signs to durable ones, billboards and banners for outdoor advertising, they all work together to help you mark and emphasize your presence.

  1. Letterheads

A custom letterhead shows your professionalism as a business. It is a printed material used for personalized communication with leads and clients from your marketing efforts communicating the value you provide.

  1. Brochures

Brochures are marketing materials that help you tell your story as a business. It is a summarized printed version of your website for potential clients to learn more about your business. Brochures can come in different sizes and styles, depending on your preference.

However, if you must design a brochure that would impact your marketing efforts positively, it must have your brand elements and the necessary information that would drive the intended result.

Where do you begin? Follow the steps.


Steps to Create Effective Printed Marketing Materials

To win the day in every marketing outreach, you need effective marketing materials. So what are the steps to creating one?

  1. Choose a print product that will resonate with your target audience/market

You may not need all of these printed marketing materials at once. However, there may be one or two that would help you accomplish your purpose of marketing. Settle for that, then begin to make production plans.

But first, have you considered if it would be possible to engage your potential customers with your choice? For instance, you want to enlighten the general public about a new offer, and your choice was a flyer. Only a limited number of people would certainly know about this information. But if you include a billboard or banner, it would be possible to reach a higher percentage of prospects.

2. Collect the information you want to share

Information such as your contact details, business name and logo are non-negotiables on marketing material. A compelling copy that clearly explains the intended message is also a necessity.

All of these with an eye-catching design makes it easy to engage potential clients.

3. Be Consistent with Branding

In your design and message, be consistent with using your brand elements. Whether it is a font, colours or tone of voice that sets you apart from other brands, it is essential to stick with it. You do not want to confuse your prospects and clients alike. Consistency across all printed marketing materials is one way to ensure credibility for your business.

It is Your Turn to Win the Day

The usefulness of printed marketing materials, especially in this digital age, has been underrated. But now that you know how advantageous it can be to include these materials as a part of your marketing collateral, you are well on your way to seize every marketing opportunity – especially those offline.

Do you want to win the day, generating leads and acquiring new businesses? Let’s help you give your prospects and clients a memorable and handy reminder of your business.


































Read more
sales techniques

Effective Sales Techniques to Sell Your Real Estate

Selling is an iterative process, and so it can get tiresome for every salesperson. Particularly, if there is a hitch in achieving consistent transactions that would help you meet your targets. For this reason, it is most crucial to have sales techniques that would give you a win always, keeping up your enthusiasm and confidence to meet those targets.

What are Sales Techniques?

Sales Techniques are methods used in selling products and services to prospective customers. It begins at the level of lead generation up until the point when there is a closed transaction.

Irrespective of whatever you sell, properties or other real estate products or services, there is nothing more imperative than prospecting. Prospecting is what creates your opportunity to sell. For without these opportunities, there would be few chances to have closed deals.

Now, think about the different sales techniques you have used overtime to keep up sales, engage and secure prospective customers. How effective are they in achieving your desired results?

Well, it’s time to learn how to be meticulous in your sales processes and instigate continuous sales as expected.

 4 Effective Sales Techniques to Sell Your Real Estate

  • Have a Strategy for lead generation

Creating leads isn’t always the most enjoyable aspect of your job as a salesperson, but it is essential if you want constant sales. It means then that the number of leads you get would be equal to the number of prospects you can start having conversations with about your offer.

But the question is, how do you go about getting these prospects?

Do you randomly talk to people and hope they somehow have an interest in what you are selling? Or do you find these prospects with a strategy up your sleeves?

When you are systematic in generating your leads, it means you are working with a strategy. To start with, research the people who would most likely be interested in what you are selling. Researching the target market is a crucial process for a salesperson. If you don’t know who you should be talking to you, how do you find them?

When you identify who they are and where to find them, what’s next?

Decide on the number of prospects you’ll need to meet your target. Come up with a realistic and achievable number considering the market you are catering to. For instance, the target number of prospects for luxury real estate would differ from that of a standard residential property. Luxury real estate takes a long time to sell, and as such, you may be opportune to find just a few committed prospects at a given time.

Then, work with the numbers -how many prospects you want at a given time. So say you want to have 50 persons you want to be talking to per month. This then becomes the set goal that would inform your plan. Perhaps, a weekly calendar to determine how many appointments you need to secure to guarantee the number of prospective customers you want.

  • Build a Comfortable Relationship with Prospects

Now that you have your prospective customers lined up, this next sales technique preaches the message relationship before sales. Here, you are advised to avoid the temptation of selling immediately, but instead, opt to build a comfortable relationship. This sale technique appeals to the human nature which your prospects have. With this connection, it becomes increasingly easy to do a sales pitch.

Are you trying to request a meeting or sell your products or services?

A comfortable relationship goes a long way to get you an affirmative response.

  • Sell with the Understanding of Customer’s Perspective

You have a cordial relationship with your prospects, then present your products or services to them. But just a moment, were you able to identify their challenges? How does your offer help resolve their issues?

If you haven’t recognized their pain points and don’t know how your offer can serve as a solution to them, then there is no way you can sell from your customer’s perspective.

This sales technique is all about getting to know the desires of your prospects so you can present your products and services that suitably tackle those needs. You may have to start with finding ready answers and clear responses to typical questions, also understand their expectation of your products and services.

With this information, you are not only prepared to sell from your prospect’s perspective, but you are prepared to handle disproof that may spring up.

  • Follow-up enthusiastically

Following up is just as the term connotes. This sales technique is all about keeping on; continue. Follow-up with your prospects, and do it with enthusiasm. No matter what stage of the sales conversation you are in, keep on the relationship. Why? That’s the way to close the deal.

Sometimes, prospects may take a longer time than anticipated to make a buying decision. They may need more clarification about your offer, be there to give a more detailed description. They may need to have more meetings, be available. All of these shows your commitment to close the sale.

Even when there is no closed deal, maintain the relationship. There may be opportunities for you to up-sell or cross-sell in the future.

Conclusion on Sales Techniques

The advantage you get from an effective sales technique is consistent sales. This sales process ensures you have enough business in the future. Not just that alone, but a detailed approach to achieve measurable success.

Do you need a dedicated sales team equipped with these selling techniques?

Alexander Nelson Consulting is a real estate advisory, sales and marketing company that helps you accomplish increased sales in your real estate business. We provide advisory services, marketing solutions and workable sales processes to reach your sales targets, exceeding them in good time.

For more information, get in touch with us!


Read more
sales and marketing advisory services

5 Convincing Signs You Need Sales and Marketing Advisory Services for Your Real Estate Business

In today’s fast-changing and competitive real estate market, you need some form of expertise to tip the scales in your favour. Now more than ever, it is crucial to be well-positioned to take advantage of every opportunity to increase sales and attract new businesses. This is the edge that sales and marketing advisory services provide. It helps you position your business to achieve higher prospects and maximizes your returns.

Do you wish to know how to get your business on the right track to accomplish your set goals in this demanding market environment? Let’s start from the very top.

What are Sales and Marketing Advisory Services?

Sales and marketing advisory services are helpful recommendations given by experienced sales and marketing consultants to support your business in achieving growth goals.

These services enable you to make decisions that would impact the development and growth of your business positively. The advisory services that span the entire sales and marketing process are what points you in the right direction.  

Why does Sales and Marketing Advisory Services Matter?

Sales and marketing advisory services help you identify winning strategies to move your business forward. Professional advice from an expert can give you valuable insights to improve your business and provide objective answers to pertinent questions you may have.

There are several other benefits of sales and marketing advisory services. With such expert advice, you can develop techniques and tactics to deliver projects on time and within budget, plus get the guidance and moral support needed to undertake a project. Also, sales and marketing advisory services expose the different perspectives in marketing and sales ideal for your business.

Signs You Need Sales and Marketing Advisory Services

Getting expert advice to scale your real estate business can happen at any time. It could be when you are just starting or at the moment you wish to expand your market reach. But, usually, your need for advisory services may not follow these timelines. So, the question is, how do you tell when you need assistance to get your business where it ought to be.

Here are five (5) signs that show you need sales and marketing advisory services.

  1. Lack of Structural Approach

A process-oriented approach is what sets you apart from your competitors. There may be times when finding the next profitable opportunity is not the issue, but the method of delivery. At those times, you need sales and marketing advisory services – you need expert advice.

Having a structured approach gives you the “divide and win” strategy where every project is broken down into several smaller modules and is easily completed. This approach births consistency which your valued clients can trust.

  1. Growth strategy and Planning

Your need to grow and expand your business reach is another indication you need sales and marketing advisory services. Experienced sales and marketing consultants have a proven track record of implementing time-tested processes that can guarantee your business growth.

To achieve your growth goals, first, they help you develop an effective sales and marketing strategy. Next, they assist you to deliver better results through mentorship and their resourceful network.

  1. Coaching

Do you perhaps require training to reach your goals faster? Sales and marketing professionals can provide you with expert guidance at every step.

With sales and marketing advisory services, you can get the knowledge and appropriate tools you need to set yourself up for success in the demanding market environment.

  1. Scale-up Support

Sales and marketing advisory services give you the support you need to scale your business. It exposes areas where it is necessary to take action to improve your sales and marketing.

Drawing from a range of experience across different markets, sales and marketing consultants help you identify gaps in your strategies that need to be fine-tuned and various opportunities available.

  1. Product-Market Fit Analysis

If you need to determine how suitable your product is for the market, it is essential to get a product-market fit analysis from the experts. You can get a detailed market analysis to match the right services/products to the right prospects.

Sales and marketing advisory services gives you access to the information that can go a long way to create demand for your offers and ensure rapid business growth.

Also, it can help you discover and determine how to reach the right customers using the best sales channels.

Find a Trusted Advisor and Maximize Your Returns

Now that you understand the benefits of sales and marketing advisory services and signs to tell when you need them, finding a trusted advisor to guide you in your sales and marketing process is all you need to make a world of difference.

At Alexander Nelson Consulting, we share our expertise to build you a roadmap to grow your real estate business. We help you develop productive strategies and action plans to grow your business. Also, we give you suitable recommendations that drive better results. Let’s help you improve your bottom-line and customer satisfaction.

Phone number: +234 904 000 6627, +234 904 000 6628


Read more
digital marketing

Essential Digital Marketing Services Your Real Estate Business Needs in 2021

It’s no doubt that traditional marketing has earned you some results. But how would like to take it a notch higher with digital marketing?

What is Digital Marketing?

Digital Marketing is using the internet and several other digital platforms to promote your brand, products and services. It is sometimes called Internet marketing or Online Marketing.

This marketing type uses a targeted approach in reaching people who may likely be interested in your business offer, unlike the traditional marketing campaigns that speak to the general public.

That way your marketing effort is concerted and gets more positive results as intended.

Why Your Real Estate Business Needs Digital Marketing Services?

The primary reason is that it helps you achieve measurable results while saving you time, money and resources. Who wouldn’t want to achieve more with less?

Getting found in the competitive real estate market is no easy task. Hence, the reason you need marketing solutions tactics that will propel you as a brand to the face of your ideal customers. With digital marketing, you have the opportunity to market your brand, products and services to your target customers around the clock at a low cost. You also get to grow your brand’s visibility, customers base and business in the long run.

To get started attracting business leads online, you will need a digital marketing strategy. It is the blueprint that guides your marketing efforts to ensure ultimate success. Your digital marketing strategy may involve one or more digital marketing services depending on the intended result you wish to achieve.

Here’s a list of digital marketing services your real estate business needs for profitable results:

 Website Design

Just as you have a physical office where you do business, you also need a place online to showcase your offers to prospective customers when they search online. Creating an online presence for your business starts with a functional website that has the necessary information.

Website Design and development is a digital marketing service your real estate business needs so that your potential customers can find you on the go when they wish to, irrespective of the time and location.

Search Engine Optimization (SEO)

Search engine optimization is an essential online marketing service that affects the possibility of your business appearing in search engines when people search for things relating to your business.

It is what nudges the search engines such as Google to enlist your business on the result page. SEO is the main criteria necessary to increase the visibility of your website and other digital platforms. When the content on your website and digital platforms are well-optimized for search engines, your business takes a prominent spot online. Then, prospective customers can see and easily reach out to you.

Here is how SEO works. Researched keywords are used to write the information you provide for your website and online platforms. When prospective customers enter such keywords into search engines to get what they want, your business appears.

 Search Engine Marketing (SEM)

Search engine marketing is also a means to boost the visibility of your website on the search engine result page, as SEO does. But it is different from Search engine optimization.

While SEO only uses researched keywords to ensure your business visibility online, search engine marketing uses paid advertisements to achieve this goal. To get the best result from SEM, your website and online platforms should first be optimized for search engines.

This means that SEO comes before SEM. Those researched keywords weaved into your content are the triggers you need to prompt engagement with your target audience. If you intend to reach a larger audience than you already do, this is a digital marketing service you would want to explore for more profitable results.

 Content Writing

For every digital marketing strategy, you need great content to help you connect with your target audience. Content writing is the foundation of every brand’s digital marketing strategy.

Whether you aim to create awareness, tell your business story, sell your property or market your services, it is paramount to have precise information that grabs and keeps your customers’ attention, also conveys the message.

Content Marketing

Content marketing service deals with the creation and distribution of content. Not just written pieces like articles and blog posts, but other valuable content formats such as videos that serve to educate and engage customers, build customer relationships and stimulate interest in your products and services.

Sharing valuable and evergreen content that delights, entertain and enlighten your market audience places your real estate business topmost in their mind.

Social Media Marketing

Social Media Marketing is a digital marketing service that enables you can market your brand, products and services to target audiences on social platforms.

Your customers and prospects are on social media, so your business should be there too.

Social media marketing allows you to reach your prospects faster. On social media platforms, you can give real-time responses to customer queries building strong customer relationships.

At Alexander Nelson Consulting, we help you with customized digital marketing services that serve your unique business needs. We are a niche advisory, sales and marketing agency focused on growing real estate businesses just as yours.


Now that you understand how digital marketing services can help you achieve more profitable results. Contact us today. Let’s assist you in leveraging precise audience targeting to increase your market reach and grow your business.



Read more
real estate brochure

Why Real Estate Brochures Are The Keys To Winning Your Next Client

There are several marketing material options that a real estate business may choose from when creating awareness about its brand. One of these choices is a real estate marketing brochure. Nothing does it more than a carefully thought out brochure with a message that is just right.

Like other promotional marketing materials, real estate brochures are handy reminders of your real estate business. They are used to attract and persuade potential clients, also help convey important information to them.

So whether your goal is to get new buyers for your property, engage with existing clients or create awareness for your business, products and services, a real estate marketing brochure keeps your brand within reach, quite literally, in their hands, but also their minds.

What’s unique about a Real Estate Brochure?

A Real estate brochure is a formal print material that helps real estate businesses promote interest in their offers, inform about new additions, increase regular sales and give announcements. In all simplicity, it is an essential part of your real estate business branding process.

If used accurately and distributed tactically, a real estate brochure can become an active part of your marketing strategy that improves your customer reach.

Are you thinking to expand your real estate business visibility? Creating a good marketing brochure is a step on the right path towards achieving that goal.

One other interesting fact about a real estate brochure is that it is a one-time publication, but this doesn’t mean that you cannot update any time. There might be a need to feature new information, or a need arises to improve on the aesthetics conforming to current trends. That is the time to update your real estate brochure. Information on it can be years old but must be relatable enough to create positive press about your business.

Next, real estate brochures are obligatory sales tools if your real estate services/products are aimed at investors or other businesses rather than customers. It is an organized way for businesses as prospective clients to learn about your brand. It speaks a lot about how professional your brand is.

How to capture your audience interest using a Real Estate Brochure?

A real estate brochure that will capture your audience attention must have a visually inviting layout, a consistent look across the fold, and sufficient information to prompt necessary decisions. But this is just the result of a well thought out process. The question to ask is this – What do I need to create an appealing real estate brochure.

First, you need understanding. Yes, you need to understand that a real estate brochure can be promotional or introductory. If it is promotional, you want to raise awareness about your products/services, whether new offers or existing ones. But when your real estate brochure is introductory, it provides general information about your real estate business; who you are as a brand, what you do and what you stand for.

Understanding whether you want a promotional or introductory real estate brochure will go a long way to making your creation process easy. Your choice will serve as a guide on how to structure your content, decide what fold option is suitable, and even the information to provide.

Sometimes, a promotional and introductory real estate brochure may have the same information but what differentiates them is the focus. Are you emphasizing your services or your company profile (Who you are as a brand)? That’s the difference.

Again, promotional real estate brochures may or may not have the company’s description. The logo and contact information suffice as a brand identity. But introductory real estate brochures must bear the services a real estate business offers. Why? That is the only way to signal the value you provide as a business.

How Real Estate Brochure became more effective?

As we move away from ink and paper (print brochures) to online brochures, marketing in real estate gets even better. Online real estate brochures are interactive and are even more efficient to facilitate networking opportunities. Now capturing your audience interest just got easier.

With remarkable features such as the possibility of personalization, quality mobile experience, eligible tracking opportunities, and ease of navigation, you can now reach as many clients as possible with just a click (sharing capabilities). The benefits of online brochures can’t be underrated. Online brochures ensure potential customers and clients have access to enough information about your brand and the value you provide anytime!

Are you having trouble deciding if you need a promotional or introductory real estate brochure? Advice is on hand from Alexander Nelson Consulting – a real estate advisory, sales and marketing agency that can offer you suitable recommendations for better market insights. Contact us.


Read more
Real estate Advertising

The Golden Rules Of Real Estate Advertising

Have you heard about the principle of treating others the way you want to be treated? That is the universal golden rule.

In real estate advertising, it is no different. The golden rule of real estate advertising is to reach out to your target audience just how you would appreciate it if you were a target audience yourself.  So if you would not love a dull and less engaging real estate advert, then don’t expect your audience to love it either.

A non-converting real estate advertisement is synonymous with having no advertisement at all! It then means that if you must get your desired result, you should be ready to do all it takes to change your ‘for sale’ signpost into ‘sold’.

To do that, you will need to create an elaborate marketing plan, get familiar with practical advertising tips and  prepare a marketing mix that’s effective in engagement. As simple as this may sound, you need a real estate marketing agency to make it work. Why not a regular advertising agency, you might want to ask?

A real estate marketing agency is a niche company focused on just the advertisement of real estate in all its forms. Hence, as regards adequate and current knowledge about market prospects and trends, they have that at their fingertips, talk about the latest designs and approaches that your target audiences can relate to, they have the information you seek.

Real estate marketing agencies know how critical real estate advertising is to accomplishing successful sales. Now the question is, how strongly do you want to push for sales?

If the answer to this question is very strongly, here are three (3) steps to follow to create real estate advertisements that convert, obeying the golden rule of real estate advertising.

Advertising That Adheres To The Golden Rule

Advertise with the truth

Advertising with the truth means what it is- The truth! It goes a long way to build customer trust and showcase your brand’s integrity. You may have the best designs, engaging contents and beautiful property but, if the truth about your property is unclear, not communicated, or deliberately left out, then your audiences will not be willing to engage you.

And if they do engage you, you will have many problems on your hand afterwards because what they expect may likely not be what your property offers. So what is your truth? Your truth is the main features of your property.

So, if your property has 2 bedrooms, no gym facility, a little garden, state it. It is much better to sell what is than what is not.

Advertise with an emotion

Have you seen an advert that tugs at your heartstrings, inciting some emotions in you, and instantly, you felt you could relate to the advert? You must have. That is what advertising real estate with emotional appeal entails.

But the trick to this is that you must decide first on the feeling you want to provoke from your audience bearing in mind that the ultimate goal is to get them to buy.

Relatable images and very impactful text helps you appeal to your audiences’ emotion when advertising. Always bear in mind to channel one emotion per real estate advert.

Advertise with a story

Advertising real estate with a story is one way to ensure your audience would not forget you in a hurry. Everyone loves a good story, so find the story behind the home you are about to advertise.

Remember that marketing is not about you, and it can never be. It’s all about your target audience. Make your buyers the subject of your story then you will find it easier to communicate the property value.

Do you have a unique property you wish to sell?

Alexander Nelson Consulting is a unique real estate marketing agency that brings its experiences to bear when executing advertising projects for its clients. With our expertise, we help bring you closer to your target audiences. We match your home with suitable buyers.



Read more
real estate marketing brochure

5 Features Of A Good Real Estate Marketing Brochure

Are you looking for an effective means with a relatively low-cost budget for your real estate product promotion?


A marketing brochure is an exact option with such specifications. It is a pocket-friendly informative print material that helps real estate companies concisely present their products and services to customers.


Choosing the right real estate marketing brochure option for your purpose


The first step to creating a good marketing brochure to accomplish your purpose is to determine what fold option would work for your marketing promotion. Real estate brochures come in varying sizes, paper types and fold options.


So if you have more information to share, a tri-fold brochure is an ideal option for you, but if the information you have is less, a bi-fold brochure is sufficient. The baseline for your choice should be the amount of content you have.


Characteristics of an effective real estate marketing brochure


Blended Colours

An effective real estate marketing brochure has an even colour scheme. Whether you choose to have two or more colours, the secret to an attractive brochure design is colour blending. A real estate marketing brochure with blended colours is eye-catching and sparks the interest to read.


Hence, the reason you need a professional to create your marketing brochure. A professional graphic designer understands colour gradients, so with this information ensures a smooth colour transition when designing to give your brochure an irresistible appeal.


However, the colours used must reflect your company culture because it serves as a visual brand to your customers.


Simple Data placement

Here, simple data placement means arranging information on the brochure in a way that is easy to read and comprehend. Simplicity brings order to your design.


It is advisable to use more data visualization than text due to the short attention span of customers. Data visualizations help communicate complex information quickly.  


 Useful content

 Relevant information is what makes up the contents of your marketing brochure. Standard information such as your company logo, company name and tagline are constants and should not be left out. All information on the marketing brochure must be relevant to achieving the set goal – why you wanted a marketing brochure in the first place.


Contact information, photos, significant icons, product/service details are essential parts of a marketing brochure that come together to create a unifying piece that you want your target audience to notice.


It also means that when designing a real estate marketing brochure, it must be target-specific. The choice of words used and other elements must speak to the target audience of your products.


A compelling call-to-action

 A real estate marketing brochure is not complete without a call to action. A call–to–action is that statement that tells every customer what you expect from them. Call- to actions may be a one-word statement or a phrase, but it must be compelling enough to prompt an action.


An overly long statement as call-to-actions takes up space on the brochure but do not produce the desired result. Highlight call-to-actions with bright colours, and use relevant icons as indicators to set them apart.



 An effective real estate marketing brochure has the merits of balance and uniformity. These qualities show professionalism.


Your marketing brochure must have a consistent flow in message delivery. Images used should be of equal quality (high quality), fonts used should be uniform, and most importantly, it should be legible to read.


The secret to creating effective real estate marketing brochures is to design to fit your content, not the other way around. You mustn’t forcefully adapt your content to a particular brochure design, but create one that suits it well and help engagingly convey your message.


Do you need one that would help you convert your leads to paying customers?


Alexander Nelson Consulting helps brands speak their intent and achieve their goals through visually attractive and captivating brochures. Get in touch with us!


Read more

6 Actionable Advertising Tips For Your Real Estate Business

One lesson you learn in business is that without advertising, it is tough to make sales. This is true for real estate businesses also. It is difficult to sell a property if no one knows your brand. This translates to the fact that the beauty and unique qualities of your property are not enough to help you generate awareness.

Research has shown that advertising is what brings the exposure that promotes sales . In the real estate market, there are competitors with similar properties/real estate services as your brand. They have unique selling points like you do. But the only way to communicate your exclusive property features and stand out to interested buyers and investors is through advertising that adheres to the golden rule.

Persuasive selling is what a good advertisement helps you achieve in a real estate market full of competition. It is the most effective way to attract new customers, promote your products/services and engage your loyal customers.

But here is an interesting fact, it is possible to advertise and still not get the desired result. Why? Advertising is more than having a colourful ad with beautiful images. It is a marketing tactic and should be approached as such. It must be carefully planned and timed to attain your business goals.

What makes Advertising Work?

Do Your Research

This is the first step to achieving effective advertising. Detailed research reveals to you who your target audience is, your market niche, and what your customer behaviours are.

Alexander Nelson Consulting - do your research

This information helps you plan a marketing strategy that would work, create an advertising budget and ensure you are prepared for market situations and customer reactions so you wouldn’t be surprised.

Know your Target Audience

Your target audience is your potential customers. These specific group of people are those who might likely have some interest in your real estate property/services or products. So you would want to make an effort to gain and retain their attention, this is why you are advertising.

Start with creating a buyer persona. List out what makes them eligible to be your potential customers and find out where you can see them (online or offline). Next, identify how best to communicate, and clearly define a message that they can associate with your brand.

This message could be a tagline or creative elements such as colour, fonts, and your company logo your audience recognizes with your brand. In advertising, consistency is essential.

Include Digital Advertising

If digital advertising is not a part of your business strategy, you should reconsider. Digital advertising is making sure your brand has an online presence. It is beneficial to your real estate business because this is the time and age of the global network.

Alexander Nelson Consulting - Digital advertising

Aside from the fact that digital marketing helps you expand your business reach, it also makes it easy for people close by to discover you. Digital advertising and marketing has overtime helped to simplify the purchase process.

Focus your Advertising

To get the most out of your advertisement, your message needs to be direct about your product offering and centre on a particular real estate property/product/service. Clear and concise adverts with compelling call-to-action (CTA) help your audience know what you expect from them.

Communicate with Emotional Appeal

Visuals have a powerful impact in modern day advertising. Communicating with emotional appeal means using more imagery than text to convey your message. Research has shown that adverts with emotional appeal resonate more in the minds of people.

Optimize your Product Listing

Every advertisement you do must bear current and necessary information about your property or services unless your potential customers will lose interest before making a purchase decision. Using these advertising tips to create effective advertisements for your brand is the first step to attracting your audience attention and retaining your impact.

Do you need help making your brand visible so you can improve your ROI? Alexander Nelson consulting is your preferred partner that helps you achieve your goal., 090 808 0394


Read more
real estate marketing solutions

4 Real Estate Marketing Solutions That Creates Your Advantage in The Real Estate Market

In this time and age, when digital marketing seems like the best option for most businesses, Alexander Nelson Consulting has become a skilled player in ensuring the growth of many real estate companies.

We are an advisory, sales and marketing agency focused on providing creative solutions in the property sector. We balance traditional and digital marketing using both approach to interact with your audience and customers.

Our expertise using both methods enables us to create your advantage in the market, giving you an edge over your competition.

Real Estate Marketing Solutions That Create Your Advantage

Property Awareness

We promote your projects, properties and services using proven techniques and practices that will persuade your target audience to respond positively.

We plan a strategy based on research into your customer behaviour and demographic analysis of your target market area, employing a mix that will spread awareness of your offers.


Market Analysis

To create an analysis, we examine current market situations and assess new markets to identify the opportunities and risks obtainable.

Using varied methods of data collection, we can recognize your prospective market potential and provide you with reliable information to make more informed decisions.


Generating sales is as important as developing your projects, properties or services, thus, we have a dedicated sale team that ensures that your offers do not just remain in the minds of your target audience, but they gain them.

Once a plan is in place and we create awareness, our sales team ensures that we convert your leads into paying customers leveraging on timely follow-up and relationship building with your prospective clients.


Brand Consultancy

Whether it is creating a logo, a unique name or communication strategy, Alexander Nelson Consulting helps you devise an outstanding identity as a brand.

We deliver remarkable brand concepts that align with your business goals; bespoke brand consultancy service tailored to your business needs.

Our knowledge of the current trends and expertise in traditional and digital promotions alike makes us a reliable partner when looking to improve your business results. Creativity and originality are our specialties when delivering on your request.

Are you looking for a way to give your real estate business an edge over your competition?

Phone number: 0907 808 0394

Read more

ANC Retreat: Our Wonderful Moments At Ilashe Private Beach

Yay! We had our first annual retreat last year on December 11, 2020. It was an exciting time for everyone represented at the company. We had lots of fun and experienced wonderful moments at Ilashe private beach. Our gathering was one of its kind.

Alexander Nelson Consulting is an advisory, sales and  marketing company that offers bespoke real estate business solutions. We had our business launch at mid-year 2020, and we were anticipating the retreat. As the Covid-19 pandemic ushered a new era in the work environment, we embraced the new normal of operating virtually.

Honestly, we thought we would have to resort to having our retreat virtually too. But an adjustment to the restrictions on social gatherings made it possible. Our management spared no expense in making the anticipated event worthwhile.


How We Started The Retreat

The retreat began with a boat ride to the beach. As the boats glided out of the harbour and bobbed onwards, the sea was a captivating sight. It was quite mesmerizing.

On arrival, the program was in full swing. We prayed and sang, giving thanks to God for a successful year no matter how challenging it was, then we had our first delicious meal with flavoured selections from the drink stand.

Soon after, we were engaged in various fun activities from tennis to swimming, horse riding to dancing and several other activities keeping ourselves entertained.


It was a sight to behold as our director, Mr. Sesan Olukoya joined in the fun party. We had lunch, another sumptuous meal, and we all went back to having more fun.

Some photographers captured our beautiful and thrilling moments as we made memories. We had a question game, and there was a tie among four staff members. There was a dance competition to break the tie, and the best dancer went home with the prize.

As the retreat came to a close, we had dinner while enjoying chit chat among ourselves.


How We Ended The Retreat

Our director formally appreciated the efforts of the staff members during the year. He mentioned he had more expectations next year and he was looking forward to our cooperation to achieve them all. We were all smiles recounting our beautiful moments as we took a boat ride back to shore to our different destinations.

Read more